So, you’ve decided that you’re going to purchase an exhibitor spot at the next industry trade show. Now, the hard part starts. You need to figure out how you can use intelligent exhibit design to stand out from the rest of the crowd on the show floor. There are a number of different tactics for setting your booth apart from the rest of the field. You want to use an exhibit design which will provide you with an eye-catching trade show booth, but many other companies at the expo will likely be looking for the same thing, you need to think outside the box a little in order to really make your trade show exhibit ‘pop’. So, to get your creative juices flowing, here are 6 trade show ideas that can help you create a stand out exhibit at the next expo.
- Get close to your marketing department.
This is important in order to make sure that you create a cohesive experience for attendees visiting your booth at the trade show. You will want your exhibit design to match your marketing and promotional materials, so you want to make sure that you keep these folks in the loop. More than this, though, advertisers and marketers spend all day thinking about how to attract attention to your brand. They can help you come up with creative trade show ideas that can ensure that your exhibit design is professional, cohesive and eye-catching.
- Find ways to draw attention with exhibit design.
The reason you want to stand out is to draw the attention of attendees. So, make sure that you take think about this when considering exhibit design. Some interesting trade show ideas to make your exhibit stand out are prominently displaying any demo of a new product, using height to draw attention (if they can see something interesting from across the room, they will be drawn in), taking advantage of interesting lighting, making an intriguing space for attendees to enter etc.
- Think outside the box.
One of the biggest keys to standing out is thinking outside the box. Since standing out is about doing what others aren’t, you need to think up interesting ways that your exhibit design can draw attention by being different and unique. Suggestive messaging, different ways to engage attendees like putting on demonstrations, performances, raffles or mini-seminars, and taking to your trade show design company about creating a one-of-a-kind exhibit are all excellent ways to make sure that your trade show exhibit stands out, by being fresh and different.