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3 Sure-Fire Ways To Spice Up Your Trade Show Exhibit

So, you’re planning for your next trade show and are wracking your brain trying to figure out how you can make your trade show exhibit, the exhibit to see? Well, there are a lot of amazing trade show ideas thrown around on a daily basis so to make yours rise to the top you will want to make sure that your trade show exhibit does three things well: creates interest, accurately conveys your brand message and makes a lasting impression.

Part of this equation is in having an excellent product or service and a wealth of good marketing materials to display it to the public. The other part of the equation is having an intriguing and engaging trade show exhibit to make your display (and your company) stand out at the next industry trade show. Here are some ideas to get the juices flowing:

  1. Utilize video in your trade show exhibit – The human eye is naturally drawn to moving objects and videos provide an excellent way to take advantage of this. If you develop an engaging video that tells the history of your brand or demonstrates the features of your product, you will be able to encompass all three of the essential features of trade show marketing within your video display.
  2. Create an interesting structure or space – At trade shows, there are going to be lots of exhibits and displays and you want to set yours apart as much as possible. The best way to do this is to reject the normal booth or pop-up display setup and try to create a more intriguing structure instead. People are also naturally drawn to interesting spaces, so if you are able to develop a space that seems different from the rest of the floor you will get more people curiously poking around and asking questions about your company. This may require getting a custom exhibit designed but it will pay dividends in the amount of interest it creates, since this is one of the most consistently successful trade show ideas.
  3. Make your display interactive – Once you’ve drawn people in by the intriguing design and eye-catching features of your trade show displays, making your exhibit interactive is the best way to engage attendees, convey your brand message and create a lasting impression. Some examples include an interactive flash history displayed on a set of iPads or even just using QR codes to allow people to get more information or electronically download a coupon etc. At your next trade show, this will let you stand out even more.
There are many more excellent trade show ideas floating around here at Blazer Exhibits & Events, so if you want to make sure that you really ‘wow’ the crowds at your next trade show, contact us and we’ll work with you to make sure that your display is heads and shoulders above the rest.

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