Choosing the right trade show display is not as easy as it seems. There are many things to consider when looking for the right custom trade show display for your next exhibit. Are you looking for flexibility over the size of your booth? Are you tied within a budget?
Regardless of what you desire to achieve, here are 5 no-fuss ways to create the best trade show display possible.
Trade show display features
Features are the bells and whistles that differentiate quality products from the rest of the pack. When choosing your trade show display, it is important to look for features that add value to your product. Multiple features such as shelves, stands, and merchandising hooks allow you to customize the look of your display.
The size of your trade show display
Depending on the type of products you will be featuring in the event, size becomes an important factor to consider. Are you displaying large equipment or machines? How many products do you want to display?
Generally, there are three types of trade show display sizes and layouts. These include linear inline booths measuring 10’x10’, 10’x 20’, and 10’x 30’. Inline linear booths can only go up to 8 feet high which might be limiting to some exhibitors.
Peninsula displays are larger than inline linear booths and open on three sides. They generally measure 20’x20’ or larger than that. These type of displays are good with visibility and can be customized the way you want.
Island displays are a stand-alone type of displays that provide entry from any side of the booth. They are generally 20’x20’ and provide enough space on the ceiling for you to go tall. This allows you to free up the floor space and declutter most of the things that would have to be placed on the floor by hanging them creatively in the available space.
Depending on what you want to achieve with your booth, you can choose one of the three layouts for maximum bottom-line results. If your aim is to have private client meetings, then a linear inline booth is more suitable for that need. Peninsula displays and island displays are ideal if you want maximum exposure and visibility.
Durability and reliability
The last thing you want is your equipment to break down on D-day and cause a lot of confusion and delays. This is why reliability is one of the most important things to consider when choosing your trade show display. The company that you choose to design your custom trade show displays should have a proven track record of quality equipment and reliability. Tools used in the exhibition displays should be strong enough and have fewer moving parts to reduce the likelihood of breaking down. Hardware used should be easy to DIY fix instead of replacing the whole system.
Does your trade show display meet the industry standards and align with your brand? The theme that you choose should be in harmony with your brand colors and graphics. The design should be simple and communicative at the same time. Keep in mind the audience you are targeting when designing your booth. This will help you to connect easily and create a lasting impact on the attendees.
Without question, the whole idea of a trade show display should be to draw attention and traffic to your booth. The design should be appealing and creative, yet in line with the type of business. Make a point of standing out from the crowd and you will reap the benefits of your innovative and bold approach.