If you are new to exhibiting at a trade show and just want a quick place to go over the most important do’s and do not’s of exhibiting then you’ve come to the right place. Here, we’re going to present a quick primer on best practices for trade show exhibits and exhibiting. These are designed to be as universally applicable as possible, but you may have your own opinions on one thing or the other. Don’t worry about straying from the pack a bit if you want to take a chance, but be aware that these tips are proven to provide a measure of success for most companies.
Make your trade show exhibits inviting.
The goal at a trade show is to attract attendees to your trade show booth in order to promote your company. But, it’s very difficult to do this if your trade show exhibits aren’t inviting and comfortable to be in. Focus your efforts on making sure that your exhibit is welcoming and intriguing to visitors. If you aren’t sure quite how to do this, speak with one of the trade show designers at Blazer Exhibits & Events.
If you don’t have a huge budget for a custom booth, focus on display graphics and lighting.
Those enormous custom monstrosities that you see at some of the larger trade shows sure are impressive, but let’s face it, not all of us have the budget to do something like that. So, for the more modest among us, you can get the biggest bang out of your buck by focusing on simpler trade show exhibits with compelling display graphics and effective lighting that spotlights your most important graphics and sets the mood to make your trade show booth a welcoming and attractive environment.
Put time into the staff at your trade show exhibits.
Your staff are perhaps the most important part of your trade show exhibits. Your design and display graphics may draw some people in, but its your staff that keep them there and listening to your message, or helps you qualify a lead or whatever else your goals may be. So, put some time into selecting and training your staff. You will get it back several fold.
Keep literature simple and compelling!
It’s good to have some pamphlets or other literature at your trade show exhibits, but make sure that you keep literature simple and compelling. Resist the urge to put all of the information about a particular product or service into the brochure. Instead, create interest with your literature and have your staff answer the more detailed questions which provides more engagement.
If it’s your first time, remember KISS.
If your company is exhibiting for the first time, or for the first time at a particular show, it’s a good idea to remember KISS. KISS stands for Keep It Simple Stupid. In other words, don’t try to do something very complicated like an ambitious performance or an enormous complex trade show exhibit on your first time out. Instead, stick with simplicity until you learn the in’s and out’s and then ramp it up from there, if necessary.
Remember to contact Blazer Exhibits & Events for all of your trade show exhibit related questions.