Even the most experienced creators of trade show exhibits will tell you that something can always go wrong. The biggest challenge is that we don’t notice these problems and sometimes even consider them normal. Even with plenty of time for planning and organizing, problems always seem to find a way. However, even if you are miles away from your headquarters with a fixed budget, you can still find a way to make things work out when you encounter these common trade show exhibit problems.
5 trade show exhibits Problems and how to avoid
1. Trade show exhibits can be too small
As a startup exhibitor, you may be limited financially and end up having to put together a small-sized exhibit. Larger exhibits are likely to get more traffic, are in the main aisles, and are placed closer to the entrances. You should at least try to match the area covered by your major competitors. You can also try custom-made trade show exhibits by determining what you intend to accomplish and then designing a booth to help you achieve those goals.
2. Trade show exhibits can be too old
It’s been years, and you are on your 100th exhibit already. Time sure flies, right? But one thing has always been the same on all those trips around the world—your trade show exhibit. The needs keep changing, but you’re still using the same booth made back in 1995. Of course, most companies can’t manage to keep buying new trade show exhibits. So, what do you do? Trade show rentals are the answer. With trade show rentals, you are free to make temporary updates without extra costs, and best of all, it will take less time and money to adjust if you want something completely different.
3. No exhibit preparation schedule
As with all exhibitors, we tend to clean up well on our first day when setting up the booths. But what happens after one or two days? It’s common to find trade show exhibits looking dingy compared to when the exhibition started. It’s the little things that matter, though. Every day is new in the exhibit world, and the guests should find it cleaner than it was yesterday. Assigning the cleaning duties to specific individuals and using a checklist to check the progress should do the trick.
4. Not promoting your trade show exhibits efficiently
76% of guests know exactly which booth they want to visit prior to the exhibition day. This makes pre-show marketing an important factor to consider if you are to achieve the set targets and attract more traffic. The best ways to do this are using social media as a marketing tool, writing blogs to show your expertise in your area of business, and publishing print ads in the local newspaper.
5. Not getting noticed
Trade shows can be some of the most crowded places to be. With so many booths similar in design and size, it might be difficult to stand out in a crowd of many exhibitors. Custom trade show exhibits might offer an opportunity for highly creative product displays and booths, but that might not be enough. To stand out in the crowd, you need to invest in the best trade show displays and a team of skilled booth designers to ensure your exhibit is unique and will stand out in this and upcoming trade shows.