Standing out at a trade show can be a serious challenge. From major brands to small startups, hundreds of exhibitors are all competing for the attention of the same attendees, meaning you often need something truly special to make an impact.
From eye-catching custom trade show exhibit designs to unconventional approaches to service and interactions with prospective customers, there are numerous ways to stand out at your next trade show, all while creating a “wow” effect for your customers in the process.
We’ve listed five of these tactics below, all of which can be applied — either in part or combined — to your next trade show or industry event.
Create Something Unique and Different
Sometimes, the most effective way to stand out at a trade show is with a unique, eye-catching booth. A custom trade show exhibit that differs from the rest of the crowd can set your business apart and draw attendees into your booth.
There are several rules to keep in mind when designing a custom trade show exhibit that’s built for attention. First, make sure you maintain some conventions — your booth needs to be easy to access, easy to understand and designed with a clear message in mind.
Second, focus on improving on the designs of your competitors, not just being different just for the sake of being different. From bigger displays to a more welcoming interior, you often only need a small, sequential improvement over your competitors to stand out from the crowd.
Showcase Your Latest Product or Technology
Do you have a new product that’s likely to “wow” your prospective customers? If so, make it the focal point of your exhibit. From a product demo area to a simple display of your latest product, showcasing your work is often the most effective way to attract attention at a trade show.
Is your product interactive? Provided it’s ready for consumer use, show it off by letting attendees try it out for themselves. Is it ready for a demo? Train one of your sales representatives to show it in action during the event.
Got something seriously cool to show off? Create anticipation by scheduling demos throughout the day, with the demonstration times posted on a board in your booth. This way, attendees will make time specifically to see what your business has to offer.
“Wow” Customers With Exclusive Discounts
While it’s generally not a good idea to compete on price, doing so can be a great way to win the attention and business of new customers at a trade show.
Some attendees come to trade shows to learn more about their respective industries, searching for new technology and interesting developments. Others come looking for options to take back to their office for their next major project or development.
Others come searching for a great deal, especially a discounted offer. If you’re hoping to close as many deals as possible at your next trade show, “wowing” your customers with an exclusive discount is often the most effective way to achieve your objectives.
Take a Focused Approach to Interactions
You can create a “wow” effect with an eye-catching custom trade show exhibit. You can impress your customers with an incredible product demo. But the most lasting impressions are made not through flashy designs or products, but through real human interactions.
Instead of focusing purely on your exhibit design or a product showcase, try focusing purely on refining your sales pitch. By training your sales representatives to be the best of the best, you’ll be able to produce more results and generate more revenue, even with a “plain” exhibit.
Remember, it’s ultimately the interactions your team members have with prospective customers that will help you close new deals and generate new business. Focus on your pitch, key talking points, and closing strategy and you could outperform your bigger, flashier competitors.
Create a Comfortable Place to Sit Down
Finally, one of the easiest ways to “wow” your customers is simply to make your exhibit a nice, comfortable place to sit down and catch a break.
Trade shows can be extremely tiring environments, especially for attendees. With flashing LED signage and bright displays around every corner, it’s easy to feel overwhelmed and seek out a welcoming, comfortable place to sit down for a minute or two.
While many custom trade show exhibits focus on visibility over comfort, furnishing your exhibit with a sofa or two can often be all it takes to generate foot traffic (and leads, sales, and lucrative new deals) from attendees interested in sitting down to chat with your team members.
Talk to Our Expert Trade Show Team
Interested in generating your best ever results from your next trade show? We specialize in high quality, eye-catching trade show exhibits that produce measurable results and a profitable return on investment for your business.
For more information on our custom trade show exhibits or to request a quote for your upcoming event, please contact us now to talk to a member of our team.