rade shows could be one of the ultimate marketing opportunities. Did you know that each year in the United States, there are thousands of trade shows, conferences, or expo events?
Trade shows are a great way to get in front of others, meet new people, and learn to market your business even more. The majority of people who attend trade shows in the U.S. actually do so to learn about what is out there.
If the number of trade show businesses doesn’t quite convince you, consider the fact that nearly 77% of attendees at trade shows find a new supplier of some sort, and sometimes more than one new supplier. And word of mouth will do a lot for you as well.
Tips On How to Choose a Trade Show in the U.S.
Before you head out to a trade show, it’s a good idea to have a basic understanding of which shows will benefit you most. These shows are held all over the United States, so you want to choose the best resource to potentially gain results.
Here are a few tips to help you choose the best trade show:
Type of Trade Show
There are two primary types of trade shows out there – consumer-focused shows and industry trade shows. Consumer shows are generally for the public, while industry shows are typically for other organizations or even specific industries. Be sure to choose the right type of trade show for your product or service.
It might be beneficial to utilize both types of shows, but one type may be a better fit. Weigh the differences and the costs and determine the types. You can work from there to choose trade shows to attend.
Reputable Trade Shows
While there is nothing wrong with getting involved in a new or up-and-coming trade show, you should also be sure to head to some of the established shows as well. Shows that have been doing this for years and have great reputations know what they are doing. They know how to market the show and set up vendors for success. They often get a lot of traffic as well.
The lesser-known or newer shows still typically have some learning and building to do. On the other hand, they might be more affordable to attend and you might have more time for one-on-one contact with attendees. There are trade-offs either way.
But you definitely want to go for shows that have positive reputations in some way.