The city of New York is considered the most densely populated major US city. It is a melting pot of different races and cultures and with diversity comes different types of people living in the city.
New York trade show exhibits can be seen just about every corner of the streets in New York’s major boroughs. Businesses are now joining the bandwagon of entering exhibits for their company to be out there in the market. For a company to be successful in exhibitions, an experienced exhibit design firm is normally commissioned to plan everything including ingress and egress.
With different clienteles attending New York trade show exhibits, you would also see different types of them roaming around the activity area of an exhibit. Here’s a list of participants you would encounter and need to consider when joining a trade show event:
- 1. The Freeloader. Freebies, anyone? This type will be sure to answer this question even if he is miles apart. An experienced exhibit design firm would always take this into consideration when setting up a booth for a company. Free items or souvenirs should also be used as branding tools for the company.
- 2. The Lurker. Lurking is an Internet term for people who observe online but does not participate in any discussion. Some event organizers use this term to refer to someone who is not truly interested in the event but goes there any way to waste time. Having an interactive medium in booths and engaging staff will surely get this type hooked and might turn him into a real customer.
- 3. The Experts. This includes those who truly know the products and services a company offers and of course, the competition. This person will ask you a number of questions and you have been ready to answer them to their satisfaction. They might be customers who are trying to make a wise decision before they even make a purchase. The competition will always be present and it is a better to scout them and ask them about their own products so you can compare and eventually, improve the products and services you offer.
- 4. The Social Media Influencer. This includes the true Social Media Influencers and the wannabes. You will get to see this type roaming around with cameras and cell phones actively taking photos and videos of whatever is happening in the area. Some of them may even approach you and get your contact details so they can add you in any of their social media sites like Facebook and Instagram. Some may even add you up to their LinkedIn accounts. Some of these influencers might come in handy in the future especially if they have a large following.
- 5. The Real Customer. Someone who is truly interested and is going to purchase a product from any of the companies joining the exhibition. This is the type all exhibitors wish to have all the time.
On July 27-30, the American Academy of Dermatology will hold this year’s Summer Meeting at the New York Hilton. AAD will bring the brightest minds in dermatology for an unforgettable and enriching experience. Participants will learn the latest advances in dermatology and get to interact with other participants and hundreds of exhibitors. AAD is one of the largest organizations of dermatologists in the world. It was founded in 1938, continuously growing bigger and helping in the advancement of the dermatology industry.
This is a perfect event to interact with different types of people attending the event and have a glimpse of who your future customers are going to be when you set up your own exhibit display. Get excellent ideas in setting up and managing your company’s booth by visiting Blazer Exhibits. You may also call them at 408-263-7000 for more information.