The Top B2B Trade Shows by Sector for 2024 and 2025

The Top B2B Trade Shows by Sector for 2024 and 2025 Banner

B2B trade shows have continued to be the best way to market products and services across industry sectors in the United States. 

In fact, 2023 trade show attendance was even higher than pre-pandemic levels. Exhibitors are expected to attend nearly 30 regional shows, up from 28 in 2019. 

If you’re wondering where to prioritize your exhibition time or are new to trade shows, these are the best 2024 B2B trade shows by sector. They will surely be well attended by the top industry specialists and purchasers, helping you build new networks and deepen your brand impact. 

Furniture and Home Decor

Las Vegas Summer Market

When: July 28 to August 1, 2024

The Las Vegas Market is a four building campus dedicated to permanent and temporary exhibitors. They include thousands of brands aimed at inspiring designers and retail agents from the United States and beyond. Over 50,000 people attend markets in the winter and the summer. It is one of the best B2B trade shows if your business is furniture, flooring, home decorations, or gifts. 

If you want to showcase new design trends in furniture and home decoration, think about attending Las Vegas or Milan events this year.

Milan Furniture Fair

When: April 16 to 21, 2024

The Salone Internazionale del Mobile is a global meeting place for furniture and decor coordination and planning. It is held every April at the Rho Fiera Milano spaces. Over 2,500 exhibitors and 300,000 attendees are expected every year to see the top international designs. 

Organic and Sustainability Sectors

Ekoloji Izmir

When: May 23 to 25, 2024

Annually held in Türkiye, Ekoloji Izmir is the regional meeting space for any business marketing sustainable or organic products for export or import between Europe, the Middle East, and Central Asia. Products on display range from food to textiles to personal organic products. It’s a great B2B choice for new organic manufacturers or industry specialists. 

Natexpo Lyon 2024

When: September 23 to 24, 2024

Over 15,000 people attend this event held alternatively in Lyon or Paris, France every year. In 2024, the September show will be in Lyon at the Eurexpo Exhibition Centre.  It is the top national show and one of the best in Europe for organics.  

Automotive Industry B2B Trade Shows

SEMA Show 2024

When: November 5 to 8, 2024 

The SEMA Show at the Las Vegas Convention Center expects nearly 150,000 attendees and 1700+ exhibitors of new cars and related parts and industry components. The latest technology is on display, and the top experts in the space will be there. Over 100 educational sessions help professionals build on their skill base through the event. 

Automechanika Frankfurt

When: September 10 to 14, 2024

Every two years, Frankfurt hosts one of the largest automotive industry shows in the world. Participants from 175 countries are expected to attend this massive event that covers the entire value chain of the automotive industry. Over 5,000 exhibitors will be involved. 

Business and Entrepreneurship

Small Business Expo

When: There are multiple shows throughout the United States. Upcoming shows by city and date:

  • New York City: May 2, 2024
  • Boston: May 8, 2024
  • Chicago: June 13, 2024
  • Los Angeles: September 5, 2024
  • San Diego: September 20, 2024
  • Phoenix: September 25, 2024
  • San Francisco: October 10, 2024
  • Las Vegas: October 17, 2024
  • Houston: October 30, 2024
  • Austin: November 14, 2024
  • Dallas: November 20, 2024
  • Atlanta: December 11, 2024

Shows expect up to 8,000 visitors, depending on the city. It is the largest B2B network in the United States, for small businesses across nearly every industry sector. If you want to attend more than one event, you can get a bundled discount. Moreover, joining the network gives you access to hundreds of thousands of small businesses and purchasers with which to network and advance sales in between events. 

B2B Marketing Expo, Los Angeles

When: October 9 to 10, 2024 

Over 7,500 people attend the B2B Marketing Expo, with over 700 exhibitors of the latest marketing and sales trends for small businesses. The events include interactive masterclasses and other learning opportunities for visitors. 

The eCommerce Expo in London

When: September 18 to 19, 2024

These events include over 10,000 attendees and 300 exhibitors, aimed at serving online traders with networking opportunities and learning to expand their small businesses. The event includes opportunities to pitch services and products to top executives. 

The NACS Show 2024

When: October 7 to 10, 2024 

NACS, the National Association of Convenience Stores, is the top event for anyone involved in gas station and convenience store business. It has over 23,000 attendees and 1,200 exhibitors showcasing the latest technology, products, and business integrations for improved food service and operations.  It is held in Las Vegas annually.


CES (Consumer Electronics Show)

When: January 2025 (to be scheduled)

CES, hosted by the Consumer Technology Association, the world’s “most powerful tech event” is held in January every year in Las Vegas. 2024 numbers boast 138,000 attendees, 1,442 start ups at the event’s “Eureka Park”, and 4,312 exhibitors. The newest trends in technology, artificial intelligence, and related fields are on display and in hot discussion by experts. The featured topic in 2024 was robots and drones. 

TECHSPO Technology Expos 2024

When: In 30 cities across the world, including:

  • Philadelphia: June 17 to 18, 2024
  • Atlanta: June 20 to 21, 2024
  • Miami: June 27 to 28, 2024
  • Washington D.C: July 1 to 2, 2024
  • San Francisco: July 8 to 9, 2024
  • Dallas: July 11 to 12, 2024
  • Denver: October 21 to 22, 2024
  • Phoenix: October 24 to 25, 2024
  • Las Vegas: October 28 to 30, 2024

TECHSPO events gather developers, brands, marketers, service providers, designers, and others across the tech industry to network with industry specialists and discover the latest innovations. Being a part of these events provides access to a network of over 45,000 industry specialists. 


HIMSS24 Europe 

When: May 29 to 31, 2024

HIMSS, the Healthcare Information and Management Systems Society, will host its annual European trade show in Rome this year. It’s the premiere health conference and exhibition space for the health industry in Europe and globally. Conference topics include innovations in telehealth, patient safety, and breakthroughs in digital support systems. 

The latest trends in health care are on display at HIMMS24 Europe or Medica conferences.

Medica 2024

When: November 11 to 14, 2024

5,300 exhibitors from 70 countries and 83,000 visitors attend MEDICA in Düsseldorf, Germany every year. It is one of the largest medical and healthcare B2B trade shows globally. Attendees can learn more about trends in imaging innovations, laboratory technology, diagnostics, health IT, mobile and telehealth solutions, and more. Experts lead forums, conferences and dialogues that are unparalleled. =

Food and Beverages


When: October 8, 2025

Anuga, held bi-annually in Cologne, is the leading global B2B trade fairs for food and beverages. 140,000 industry visitors from 200 countries attended in 2023. There were nearly 8,000 exhibitors from 118 countries. International representation among exhibitors was 94 percent. Top trends in the global food industry are showcased and discussed, including: Alternative Meat Proteins, Clean Label, Superfoods & Ancient Grains, and  Sustainability Produced or Packaged.

How to Prepare for your B2B Trade Show

Selecting a great trade show is only the first step. Next, you will need to plan how to develop your exhibition to showcase your products and services for industry professionals within a highly competitive landscape of other exhibitors. 

You might want to consider B2B trade show game ideas to set yourself apart and attract visitors to your booth space. If you are overwhelmed, you can contract a professional firm, like Blazer, to help you design an exhibition strategy from a holistic perspective within the constraints of your budget. It is important to maximize results and get the most out of your event experience!

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