The Best Beauty Trade Shows for Your 2024-25 Calendar

The Best Beauty Trade Shows for Your 2024-25 Calendar Banner

Attending beauty trade shows can help industry professionals meet new sales and networking targets better than any other marketing outlet. 

First, what is a trade show? Simply put, it’s an exhibition event put together by event organizers in an industry, like beauty, entertainment, food service, or technology, to connect sellers of unique products and services with potential buyers. It showcases the best ideas in one space so that industry professionals can compare new innovations and offerings. 

According to the Center for Exhibition Industry Research, 81% of trade show attendees claim that shows help them become aware of new products and services. Few other industries depend on visual and sensual product demonstrations as deeply as the beauty industry. For those of us in the industry, attending trade shows is critical to put products in front of new potential buyers who are comparing the latest trends. 

Tens of thousands of trade shows are held in the United States alone every year, however. Which beauty trade shows have the greatest return on investment for industry professionals, where are they, and when are they? Here, we break down some of the top choices for 2024 and early 2025.

Cosmoprof North America  

Cosmoprof North America self-proclaims as “the leading B2B beauty event in the Americas”. The top corporate executives, researchers, and business administrators from the beauty industry will likely attend.  The events in the United States are a fantastic platform entry into Cosmoprof’s overall global network of over 500,000 professionals. 

Two events are scheduled for 2024 and early 2025:

  • July 23 – 25, 2024 at the Mandalay Bay Convention Center in Las Vegas. 
  • January 21 – 23, 2025 at the Miami Beach Convention Center in Miami. 

In 2023, over 25,000 visitors and 1,100 exhibitors attended the Las Vegas show. The first Miami show was hosted in early 2024. The inaugural event attracted 19,000 visitors and 700 exhibitors. 

Premiere Orlando

This Orlando, Florida beauty show claims to be the largest in the United States. It will be hosted from June 1-3, 2024 in the Orange County Convention Center. It expects over 50,000 visitors. 

An exclusive business-to-business event, the program is both education-focused and exhibition-oriented, with over 350 brands expected to showcase their products and services across hair, nail, spa, and other beauty techniques. 

Premiere San Antonio

For those in closer proximity, Premiere expanded in 2023 to host another event in San Antonio. 2024’s event will occur on September 15 and 16 at the Henry B. Gonzalez Convention Center.  The show promises to be jam-packed with interactive workshops, demonstrations, and artist meet-and-greets. 

Premiere has also scheduled events for Columbus and Anaheim in 2024 and early 2025, respectively. 

America’s Beauty Show

America’s Beauty Show 2024’s theme is “What’s Next In Beauty”. One of the oldest shows in America (101 years), it will be hosted from April 20-22, 2024 in Rosemont, Illinois, at the Donald E. Stephens Convention Center. More than 21,000 licensed beauty professionals are expected to attend. 

Along with providing exhibition space and promoting educational events, the show sponsors the Global Image Awards each year for unique and forward thinking beauty professionals. 

International Beauty Show (IBS), New York

IBS is set to be held at the Javits Convention Center from March 23-25, 2025, and is taking registrations. The event hosts over 22,000 attendees and 200 exhibitors. 

Famous artists, stylists for celebrities, and top influencers offer hands-on workshops and master classes for registered participants. 65 educators offered 130 classes through special events at the 2024 show.  

IBS Las Vegas

IBS hosts another show for the West Coast, at the Las Vegas Convention Center.  The event is one of the top 50 fastest growing shows in the country. This year’s show will take place from June 22-24, 2024.  

Over 350 of America’s top brands will attend, showcasing top trends in a number of different beauty industry fields including:

  • Hair Care and Hair Color
  • Men’s Grooming
  • Wigs and Extensions
  • Technology 
  • Equipment 
  • Beauty Apparel
  • Makeup and Lash Products
  • Nail Care 

Makeup Show NYC

This show, which will be held from May 5 to May 6 at the Metropolitan Pavilion in New York, focuses entirely on makeup. It brings together a range of innovative brands, celebrities, educators, and influencers. Attendees can peruse products, attend education events and demonstrations, and enjoy vendor discounts.

Makeup Show Chicago

The Makeup Show Chicago is another option for professionals looking for an intimate makeup demonstration and vendor experience, hosted in Chicago from November 16 to 17 in 2024. 

Either NY or Chicago is a great choice for exhibitors interested in targeting specific industry professionals, such as specialists in beauty for weddings. Attendees enjoy more personalized classes and peruse products and services on a smaller exhibition floor than other exhibitions, though it is an esteemed show with high attendance. 

ODAC Dermatology, Aesthetic are Surgical Conference

The ODAC trade show and conference, which will be held in Orlando from January 17 – 20, 2025, at the JW Marriott Orlando Grande Lakes, is a premiere event for doctors and beauty specialists working in skincare or aesthetic health care. Experts will provide live demonstrations and discuss the top trends in the field. 

International Congress of Esthetics and SPA

This is a top beauty sponsor, co-hosting events for people working in the spa and wellness industry. They have a number of different venues annually, and this year, they are working within the IBS New York and Las Vegas trade shows. There will be another event in Florida from October 13 to 14 at the Palm Beach County Convention Center.  

Brand experts and service options for the following fields will be showcased at the events:

  • Anti-Aging
  • Light Therapy
  • Peels
  • Cosmetic Lasers
  • Lashes
  • Waxing
  • Brows
  • Cannabis Treatment

Flavorcon 2024

Flavercon is designed to attract perfume experts and flavorists working in the beauty industry. Presented by Perfumer & Flavorist+, it covers a number of different industry topics, including regulations, ingredient trends, and formulations in product development. 

The event will be held from October 8-9, 2024, at Harrah’s Resort & Casino in Atlantic City, New Jersey. 


LUXE PACK is a premier trade show for luxury brands across various industries, including beauty fields like cosmetics and fragrance, wine and spirits, fine food, home goods, technology, and others. Beauty industry specialists can connect with primary and secondary packaging suppliers and discover new materials and products to innovate their product packaging and delivery. 

2023’s show experienced nearly 5,000 visitors and over 200 exhibitions. The 2024 show is set for May 8-9 in the Javits Center in New York. 

Face & Body Skin Care Expo

The Face & Body Skin Care Show boasts more than 5000 visitors and 250 exhibitors focused within the spa industry promoting skin and facial beauty products and services. Attendees enjoy a robust education and demonstration schedule. It has been one of the top events for this industry niche for over 30 years. 

The 2024 event will be held at SAFE Credit Union in Sacramento on September 8 and 9. 

Spa owners and skin care professionals attend beauty trade shows to learn about new products and receive demonstrations and discounts.

NailPro Show

The 2024 NailPro Show will co-locate with the Face & Body Skin Care Show in Sacramento in September 2024. In addition to viewing new product offerings, attendees can learn new techniques for improving their service delivery and business administration. 

The NailPro Master Challenge provides a fun way for professionals to compete against each other and show off their best designs, within a set of parameters determined before each show. 

How to Prepare for Beauty Trade Shows

Now that you know which shows to attend, you will want to plan your event attendance to make the most of your time and resources. This includes dedicating a team of your top marketing and sales professionals and planning your demonstration. 

If you work with a dedicated agent, such as Blazer, to help you maximize your budget with an innovative trade show exhibit, you’ll get the most out of your beauty trade shows in 2024. Contact us today to learn about your options!

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