Attending beauty trade shows can help industry professionals meet new sales and networking targets better than any other marketing outlet.
First, what is a trade show? Simply put, it’s an exhibition event put together by event organizers in an industry, like beauty, entertainment, food service, or technology, to connect sellers of unique products and services with potential buyers. It showcases the best ideas in one space so that industry professionals can compare innovations and offerings.
According to the Center for Exhibition Industry Research, 81% of trade show attendees claim that shows help them become aware of new products and services. Few other industries depend on visual and sensual product demonstrations as deeply as the beauty industry. For those of us in the industry, attending trade shows is critical to put products in front of new potential buyers who are comparing the latest trends.
Tens of thousands of trade shows are held in the United States alone every year, however. Which beauty trade shows have the greatest return on investment for industry professionals, where are they, and when are they? Here, we break down some of the top choices for 2026.
Cosmoprof North America
When– July 13-15 2026
Where– Mandalay Bay Convention Center
The ODAC trade show and conference is a premiere event for doctors and beauty specialists working in skincare or aesthetic health care. Experts will provide live demonstrations and discuss the top trends in the field.
International Beauty Show – IBS New York
When– March 8-10, 2026
Where– Javits Convention Center
IBS is set to be held at the Javits Convention Center and taking registrations. The event hosts over 22,000 attendees and 200 exhibitors.
Famous artists, stylists for celebrities, and top influencers offer hands-on workshops and master classes for registered participants. 65 educators offered 130 classes through special events at the 2025 show.
America’s Beauty Show
When– April 18-20, 2026
Where– Rosemont, United States
America’s Beauty Show 2025’s theme is “What’s Next In Beauty”. One of the oldest shows in America (101 years), it will be hosted from Apr 5 – 7, 2026 in Rosemont, Illinois, at the Donald E. Stephens Convention Center. More than 21,000 licensed beauty professionals are expected to attend.
Along with providing exhibition space and promoting educational events, the show sponsors the Global Image Awards each year for unique and forward-thinking beauty professionals.
International Congress of Esthetics and SPA
When– April 12–13, 2026
Where– Pennsylvania Convention Center
This is a top beauty sponsor, co-hosting events for people working in the spa and wellness industry. They have several different venues annually, and this year, they are working within the IBS New York and Las Vegas trade shows. There will be another event in Florida.
Brand experts and service options for the following fields will be showcased at the events:
- Anti-Aging
- Light Therapy
- Peels
- Cosmetic Lasers
- Lashes
- Waxing
- Browse
- Cannabis Treatment
Makeup Show NYC
When– May 3–4, 2026
Where– New York
This show, which will be held from May 3 to May 4 at the Metropolitan Pavilion in New York, focuses entirely on makeup. It brings together a range of innovative brands, celebrities, educators, and influencers. Attendees can peruse products, attend education events and demonstrations, and enjoy vendor discounts.
LUXE PACK New York
When– May 6–7, 2026
Where– Javits Convention Center New York
LUXE PACK is a premier trade show for luxury brands across various industries, including beauty fields like cosmetics and fragrance, wine and spirits, fine food, home goods, technology, and others. Beauty industry specialists can connect with primary and secondary packaging suppliers and discover new materials and products to innovate their product packaging and delivery.
2025’s show experienced nearly 5,000 visitors and over 200 exhibitions.
Premiere Orlando – Beauty Show
When– May 30, to June 1, 2026
Where– Orlando
This Orlando, Florida beauty show claims to be the largest in the United States. It will be hosted In June and expects over 50,000 visitors.
An exclusive business-to-business event, the program is both education-focused and exhibition-oriented, with over 350 brands expected to showcase their products and services across hair, nail, spa, and other beauty techniques.
IBS Las Vegas
When– June 27–29, 2026
Where– Las Vegas Convention Center
IBS hosts another show for the West Coast, at the Las Vegas Convention Center. The event is one of the top 50 fastest-growing shows in the country.
Over 350 of America’s top brands will attend, showcasing top trends in some different beauty industry fields including:
- Hair Care and Hair Color
- Men’s Grooming
- Wigs and Extensions
- Technology
- Equipment
- Beauty Apparel
- Makeup and Lash Products
- Nail Care
Face & Body Skin Care Expo
When and Where– Yet to Announce
The Face & Body Skin Care Show boasts more than 5000 visitors and 250 exhibitors focused on the spa industry promoting skin and facial beauty products and services. Attendees enjoy a robust education and demonstration schedule. It has been one of the top events for this industry niche for over 30 years.
Premiere San Antonio – Beauty Show
When– August 30–31, 2026
Where– San Antonio, Texas
For those in closer proximity, Premiere expanded in 2025 to host another event in San Antonio. 2026’s event will occur on September 28 and 29. The show promises to be jam-packed with interactive workshops, demonstrations, and artist meet-and-greets.
Makeup Show Chicago
When– April 18-20, 2026
Where– Chicago, IL
The Makeup Show Chicago is another option for professionals looking for an intimate makeup demonstration and vendor experience, hosted in Chicago.
Either NY or Chicago is a great choice for exhibitors interested in targeting specific industry professionals, such as specialists in beauty for weddings. Attendees enjoy more personalized classes and peruse products and services on a smaller exhibition floor than other exhibitions, though it is an esteemed show with high attendance.
How to Prepare for Beauty Trade Shows
Now that you know which shows to attend, you will want to plan your event attendance to make the most of your time and resources. This includes dedicating a team of your top marketing and sales professionals and planning your demonstration.
If you work with a dedicated agent, such as Blazer, to help you maximize your budget with an innovative trade show exhibit, you’ll get the most out of your beauty trade shows in 2026. Contact us today to learn about your options!