Are you involved in a technology startup? Whether you’re a founder or a growth-focused sales and marketing executive, trade show booths can be an extremely valuable opportunity to expand the reach of your startup, acquire new users and fuel growth. California is the country’s epicenter of technology trade shows, hosting more events than any otherRead More…
Want to maximize your return on investment from your next trade show? Done the right way, a trade show or convention can be a fantastic way to expand your business, with the potential to generate an ROI far beyond conventional marketing methods. Done the wrong way, however, trade shows can be expensive exercises in marketingRead More…
Are you preparing for your first trade show? Exhibiting at a trade show as a small business can be an intimidating experience, especially if you’re exhibiting alongside bigger, more established competitors. Despite this, it’s still possible to generate a significant ROI from your first trade show on a limited budget. In fact, exhibiting with aRead More…
When it comes to growing your small or mid-sized business, ROI is everything. Approached with the right combination of planning and action, trade shows can be a fantastic, low-cost, high-ROI way to meet new customers, make more sales and grow your business. As one of the country’s trade show capitals, Southern California is a greatRead More…
Feel like traveling out of state? California is home to several of the world’s largest trade shows and industry events. However, it’s certainly not the only state in the country that hosts a variety of events for expanding and improving your business. From nearby cities like Las Vegas to further afield destinations like Orlando, manyRead More…
Preparing for a trade show can be tough. Beyond budgeting, practicing your product demos and refining your 30 to 60-second sales pitch, there’s the equally difficult process of finding the right trade show exhibit company. Trade show exhibit companies come in a variety of shapes and sizes. Some specialize in one or two specific industriesRead More…
Planning to exhibit at a trade show in San Francisco? The Bay Area is one of the country’s top locations for trade shows and events, particularly for companies and organizations involved in the technology industry. This can make San Francisco events a great opportunity for your business, but also a significant challenge. After all, notRead More…
Worried about competition at your next trade show? Don’t be. By taking a proactive approach to studying your competitors, you can use their previous trade show displays and marketing efforts to build a better exhibit and generate better results. Just like smart businesses observe, study and improve on the efforts of their competitors, smart tradeRead More…
It’s a common scenario — you’ve discovered a trade show that’s a perfect fit for your business. It attracts all of your target customers, has a large audience and has reasonable fees that make it a sensible growth and development opportunity. There’s just one problem — it’s not in your city. Whether you’re a technologyRead More…
From technology to heavy industry, San Diego hosts a wide range of trade shows, conventions and industry events every year. If you’re a business owner or part of a growing business’s marketing and sales team, exhibiting at a trade show can be a great way to generate new leads, strengthen your brand and network withRead More…
When most people hear the words “technology industry,” they think of San Jose, San Francisco and other cities in and surrounding Silicon Valley. While Northern California may be the best-known technology hotspot in the country, there’s also a thriving technology industry in Southern California, complete with its own great variety of trade shows and industryRead More…
The right trade show can put you in front of prospective customers, close deals with new clients and supercharge your business’s growth. But are you ready for it? Preparing for a trade show can be a stressful process. There’s developing your booth, signing up for the event, training your sales team, rehearsing (and re-rehearsing) yourRead More…
Need some inspiration for your next trade show? Thinking up new ideas for your custom trade show exhibit can be tough, especially when you’re focused on the financial and logistical sides of taking part in your next event. Below, we’ve shared six unique exhibit ideas to help you discover different ways to stand out, attractRead More…
Behind every successful custom rental trade show booth, there are several things. There’s a careful, thorough design process. There’s a smart, talented and experienced sales team. There’s also a clear set of objectives, ranging from ROI targets to leads, prospects and sales goals. Setting targets is the key to achieving success at a trade show, conventionRead More…
When approached correctly, a trade show can be an incredible marketing and sales opportunity for your business. In fact, data from the Center for Exhibit Industry Research shows that leads generated at trade shows cost as much as 62% less to close than leads from other channels. However, just like any other marketing and growth channel, tradeRead More…
Trade shows are all about generating buzz and attention, but putting this into action isn’t always an easy process. With competitors beside, behind and in front of your booth, standing out from the crowd can be seriously difficult, especially if you’re renting your trade show booth. Luckily, there are a variety of tactics you canRead More…
When it comes to trade shows, preparation plays a huge role in success. From preparing your exhibit ahead of time to briefing and training your team before the big event, the right pre-show prep can make all the difference between a successful event and an ineffective one. Below, we’ve listed several tactics that you canRead More…
Trying to budget for your first trade show? Exhibiting at a trade show on a tight budget can be a stressful process, especially if you’re a first-timer. Luckily, there are a variety of tactics you can implement to cut down your budget without hurting your exhibit’s visibility or results. Below, we’ve shared seven inexpensive tradeRead More…
As one of the world’s hub regions for the technology industry, the Bay Area attracts numerous tech-focused San Francisco trade show exhibits. If you’re involved in the technology industry, exhibiting at one of the Bay Area’s top events can be a great way to earn attention, generate leads and make sales. Below, we’ve listed fourRead More…
Great trade show displays don’t just stand out — they also motivate prospects to walk over to your booth, interact with your sales team and take action. From your choice of wording to your display’s design and color scheme, a variety of factors all contribute to the way your custom trade show booth displays motivatesRead More…
