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Renting a trade show booth is a great way to reduce your costs and lower the barrier of entry to exhibiting at a trade show, especially as a first-time exhibitor. One of the most common misconceptions about renting a booth is that it restricts your ability to customize your exhibit. In reality, there are numerous […]
Read MoreCustom Trade Show Booth Design To Increase Traffic Trade show attendance is back on the rise so there has never been a better time to get out there and display your brand. In doing so, businesses should be highly focused on the design of their exhibit. The trade show displays that stand out are more […]
Read MoreAs with most everyone who has been in the trade show and event industry you see great exhibits and ones that the younger generation would call “epic fails.” Companies spend good money on snazzy structures only to fall short by treating the graphics as an afterthought. Why does this happen? So you are attending an […]
Read MorePutting a lot of emphasis on your trade show displays before a show is not a bad thing by any stretch of the imagination, but don’t overlook the importance of a happy staff. Let’s face it, most employees really don’t want to pick the short straw when it comes to attend a trade show. Shows […]
Read MoreSetting up a trade show booth display can mean an excellent networking and lead generation opportunity for your business, but sometimes attending a show just to see what’s happening in your industry is worthwhile. Some trade shows can be a tad overwhelming, so it’s best to go into a show with a plan in mind. […]
Read MoreImagine being at a 5K race. You usually get a free T-shirt with the names and companies that are sponsoring. If you were to see a logo with only two letters, what would that mean? If you can’t figure it out, maybe you aren’t the target market. Ask a racer next to you, will they […]
Read MoreAt some point in your business career, you are going to need to hire a graphic designer. From logos to nearly everything else you put on your site or marketing materials, graphics speak volumes about your company. So it makes sense that you should be very picky about the designer that you hire, but that […]
Read MoreIf you have just purchased a portable display or any other type of portable booth, you may be wondering where to spend your marketing dollars when it comes to attending a show or two. There are some well-known shows that every small business owners should think about attending. By either setting up a portable display […]
Read MoreIt’s really tough to convince small business owners of the importance of the Internet. Most know that some kind of website is necessary, but trying to sell content or SEO to someone that lives in the retail world is nearly impossible. Yet, all things internet are directly linked to all things at the trade show, […]
Read MoreThere are so many different fonts to choose from, it’s really tough to select the right one. But in the design world, picking the wrong font can result in an ugly sign that’s hard to read. The best way to avoid picking a really bad font is to work with a professional design team when developing […]
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