Category Archives: Advice

The “Three Second” Rule

How to get your message across quickly and effectively No, we are not talking about food on the floor (that is the 5-second rule anyway), we are talking about effective design and layout for large format graphics! What makes an effective graphic for trade show exhibits? Over the years I have seen a variety of […]

ROI Justification for Trade Show Exhibits

ROI Justification for Exhibits in 2017 Exhibiting at a trade show is not a new concept, so why are some businesses hesitant to get in on the action? The answer is plain and simple…cost. It’s no secret that there is, in fact, some expense involved in traveling to, planning, and developing great trade show displays. […]

Increasing Trade Show Booth Traffic

Increasing Booth Traffic…What Works and What Doesn’t With trade show attendance on the rise, exhibitors have a great opportunity to increase brand awareness and boost sales. However, standing out amidst the commotion in a busy exhibition hall can be challenging. That is why it is so important to market effectively in order to generate traffic […]

How To Get More Out of Internal Marketing and Trade Shows

How to Sell Internally Against Competing Marketing Spends If you were to ask a company how they spend the majority of their marketing dollars, more than likely they would be gearing their marketing strategy toward the customer.  They would be focused on persuading the customer to buy their product or service.  However, it is equally […]

How Much Should You Spend on Your Custom Exhibit?

Custom Trade Show Exhibit Designed To Meet Your Goals   When you are trying to decide on a budget for your trade show displays, think about it much like you would when buying a car.  You can get a basic compact car at a much lower price than a luxury vehicle that is fully loaded.  […]

5 Tips for Planning Your Exhibit…A Pre-Show Checklist

Five Strategies For Your Next Trade Show Exhibits You have taken the first step and decided to exhibit at a trade show.  Now…what’s next?  In order to get the most out of your exhibit investment, it is important to be prepared and plan ahead.  There are several important factors to consider when planning your exhibit, […]

Why quality graphics are so important to your exhibiting program

As with most everyone who has been in the trade show and event industry you see great exhibits and ones that the younger generation would call “epic fails.” Companies spend good money on snazzy structures only to fall short by treating the graphics as an afterthought. Why does this happen? So you are attending an […]

Tablets and your trade show and exhibiting needs

  Tablets have become a staple in most businesses and homes, and the explosion of ways to use them is increasing on a daily basis.  Trade shows are no exception.  From surveys to interactive presentations you are certain to find a tablet in just about every exhibit space these days. With such a need for this […]

TradeShow Tips: Post Show Surveys

Now that the show is over… It’s a wrap! The event has concluded and now the process of lead retrieval and sorting begins. However, as an exhibitor, it can be easy to forget some of the most important things that should happen after the show ends and the process of preparing for the next event […]