Category Archives: Advice

Understanding the Importance of Your Exhibits Location on the Show Floor

Being a trade show manager can be a very challenging position. This is always amplified when you are tasked with the selection and attending a series of shows. If you are new to the position, it can be difficult to get the ball rolling, and even more difficult if this is your first show representing […]

Stretch your exhibiting budget with these valuable suggestions

Exhibiting at a trade show on a razor-tight budget can be a stressful process, especially if you are exhibiting for the first time. It just so happens, there are a variety of tactics you can implement to reduce your budget without hurting your exhibit’s visibility or return on investment. Let’s take a look at at […]

Graphics Should Be a Critical Part of Your Trade Show Exhibit. This Is Why They Are so Important.

Most everyone in the trade show and event industry has seen great trade show booths at some point. Chances are you have also seen exhibits that the younger generation would call “Epic fails.” Both have common threads you can analyze. What is surprising is how much effort businesses into their show presence with custom and […]

Trade Show Exhibit Conversion Tips

When you are at a trade show or marketing event, the attendees are looking for relevant information for the industry you are representing.  So how can you quickly capture the visitor’s attention and achieve a conversion? The answer is not complicated, and you will find by resisting all the urges to cover every square inch […]

Custom Trade Show Exhibits – The Ultimate Marketing Platform

Deciding to jump in and have a custom built trade show platform designed for your upcoming events is a big step. We want to help make that experience a really fun and fruitful investment in your marketing. If you are a trade show manager, you probably have your hands full with requests for upcoming trade […]

Trade Show Exhibit Storage

You have invested the time and money into having your trade show booth designed and built to your specific marketing requirements. Now it’s time to make sure it stays in show ready condition at all times. Let’s go over some behind the scene services that can improve your exhibiting experience when you are between events. […]

Ways to Seize Underfoot Opportunities

The Exhibitor Magazine has put together a great article on the advantages you can gain by utilizing your trade show exhibit flooring as an influencing element in your exhibit space. Here are just a few of the great highlights from their insightful and educational take on flooring. The “Fifth Wall of Exhibit Design Many designers […]

The “Three Second” Rule

How to get your message across quickly and effectively No, we are not talking about food on the floor (that is the 5-second rule anyway), we are talking about effective design and layout for large format graphics! What makes an effective graphic for trade show exhibits? Over the years I have seen a variety of […]

ROI Justification for Trade Show Exhibits

ROI Justification for Exhibits in 2017 Exhibiting at a trade show is not a new concept, so why are some businesses hesitant to get in on the action? The answer is plain and simple…cost. It’s no secret that there is, in fact, some expense involved in traveling to, planning, and developing great trade show displays. […]

Increasing Trade Show Booth Traffic

Increasing Booth Traffic…What Works and What Doesn’t With trade show attendance on the rise, exhibitors have a great opportunity to increase brand awareness and boost sales. However, standing out amidst the commotion in a busy exhibition hall can be challenging. That is why it is so important to market effectively in order to generate traffic […]