Category Archives: Advice

Custom Trade Show Exhibits – The Ultimate Marketing Platform

Deciding to jump in and have a custom built trade show platform designed for your upcoming events is a big step. We want to help make that experience a really fun and fruitful investment in your marketing. If you are a trade show manager, you probably have your hands full with requests for upcoming trade […]

Trade Show Exhibit Storage

You have invested the time and money into having your trade show booth designed and built to your specific marketing requirements. Now it’s time to make sure it stays in show ready condition at all times. Let’s go over some behind the scene services that can improve your exhibiting experience when you are between events. […]

Ways to Seize Underfoot Opportunities

The Exhibitor Magazine has put together a great article on the advantages you can gain by utilizing your trade show exhibit flooring as an influencing element in your exhibit space. Here are just a few of the great highlights from their insightful and educational take on flooring. The “Fifth Wall of Exhibit Design Many designers […]

The “Three Second” Rule

How to get your message across quickly and effectively No, we are not talking about food on the floor (that is the 5-second rule anyway), we are talking about effective design and layout for large format graphics! What makes an effective graphic for trade show exhibits? Over the years I have seen a variety of […]

ROI Justification for Trade Show Exhibits

ROI Justification for Exhibits in 2017 Exhibiting at a trade show is not a new concept, so why are some businesses hesitant to get in on the action? The answer is plain and simple…cost. It’s no secret that there is, in fact, some expense involved in traveling to, planning, and developing great trade show displays. […]

Increasing Trade Show Booth Traffic

Increasing Booth Traffic…What Works and What Doesn’t With trade show attendance on the rise, exhibitors have a great opportunity to increase brand awareness and boost sales. However, standing out amidst the commotion in a busy exhibition hall can be challenging. That is why it is so important to market effectively in order to generate traffic […]

How To Get More Out of Internal Marketing and Trade Shows

How to Sell Internally Against Competing Marketing Spends If you were to ask a company how they spend the majority of their marketing dollars, more than likely they would be gearing their marketing strategy toward the customer.  They would be focused on persuading the customer to buy their product or service.  However, it is equally […]

How Much Should You Spend on Your Custom Exhibit?

Custom Trade Show Exhibit Designed To Meet Your Goals   When you are trying to decide on a budget for your trade show displays, think about it much like you would when buying a car.  You can get a basic compact car at a much lower price than a luxury vehicle that is fully loaded.  […]

5 Tips for Planning Your Exhibit…A Pre-Show Checklist

Five Strategies For Your Next Trade Show Exhibits You have taken the first step and decided to exhibit at a trade show.  Now…what’s next?  In order to get the most out of your exhibit investment, it is important to be prepared and plan ahead.  There are several important factors to consider when planning your exhibit, […]

Why quality graphics are so important to your exhibiting program

As with most everyone who has been in the trade show and event industry you see great exhibits and ones that the younger generation would call “epic fails.” Companies spend good money on snazzy structures only to fall short by treating the graphics as an afterthought. Why does this happen? So you are attending an […]