Here’s the deal. If you want to build your business and improve your bottom line, you need to sell more of your products and services. And no matter what industry you’re in, this involves improving your marketing in order to better appeal to your customer or client base. And what is the best way to market to your customers? By making them connect with your products and your brand. This is the most essential aspect of marketing. Whether you are rocking the latest custom exhibit with all the bells and whistles at the trade show, or working with more minimalist display rentals you need to make sure that you are connecting with your audience in order to maximize your impact with your trade show display.
Taking advantage of the more fashionable trends within trade show exhibits, such as the portable booth or the advantages of display rentals can provide a lot of value for your company, but you still need to be focusing on your marketing message in order to make sure that the attendees who visit your trade show display will see more than just your fancy display graphics at the booth, but a piece of themselves. You want attendees to be saying to themselves: “I can see myself using that product,” or “I would be able to use that.”
In order to make sure that you are making that connection with visitors, you should have your marketing team intimately involved with crafting materials for your trade show display. In this way you can make sure that you aren’t just relying on the impact of design to draw attention, but that you also have some substantive messaging to augment the initial design draw.
If your trade show display needs something more on that design front, consider taking advantage of display rentals to shake it up from your normal trade show display. You also might consider taking your presentation outside of the trade show floor with a portable booth. Exhibiting in other locations can really get your company noticed, when it’s comparably difficult to stand out on the trade show floor.