When you are exhibiting at your next trade show, it is important to attract as much positive attention as possible in order to maximize the impact that you get out of the event. Whether it is drumming up business by identifying sales leads or partnerships, or just promoting your brand in general it is essential to get the maximum possible exposure for your trade show booth in order to maximize the significant investment that you will be making when attending a trade show.
After you have set up your trade show displays and taken advantage of excellent exhibit design, you will want to take your exhibits to the next level by creating a dynamic environment at all of your displays which will attract the attention of more attendees and get you more exposure at your next trade show.
How do you do this? Well, there are a number of ways. The biggest tip is to have staff who are themselves dynamic and interesting. Then, make sure that they are never just standing still looking bored. For times when the trade show floor will be especially busy, you should make sure that there is always some kind of presentation, seminar or other activity happening at your trade show booth. If you need to, you might want to hire outside contractors as performers or educators who can bolster your image. The point is to make it look like your trade show exhibit actually has something going on. This makes it easier to engage with attendees, who are more likely to stop and check out what’s going on.
Creating a dynamic environment can also be done with technology. If you have the budget for it, consider creating custom interactive kiosks which attendees can interact with. Large video displays are also great for drawing attention and engaging attendees. The key is to go from providing something that will just be a passively consumed spectacle and something which will actually cause attendees and visitors to get involved and get interested.
Of course, your staff should also be trained to make sure that they are speaking with and engaging visitors on a regular basis. You will want your best people peoples staffing your booth for this. You know, the people who know how to approach every kind of visitor and make them smile and feel welcomed. Of course, your trade show booth staff should also be highly knowledgeable about your company and your products and capable of selling your image to attendees.
Creating a dynamic environment will get you more attention and also allow you to more easily convert curious visitors to interested prospects and then potential customers or clients down the road.