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Creating an Engaging Trade Show Booth

Sometimes the difference between good and great is just a handful of ideas away.

Trade show exhibits are an outstanding platform for promoting and elevating your company. Leveraging your brand with the proper booth size, location, and components can encourage show attendees to engage within those confines. Let us look at some of the best tactics and strategies to achieve a positive ROI and beat expectations for your trade show’s overall goals.

Building an engaging environment

The success of a trade show booth design can be determined, in a large part, in how much interest it generates as attendees walk by. Some of the more obvious signs are how well your exhibit draws traffic from all parts of the show floor.

Is it easily seen from a distance? Does the overall structure and graphics compel the viewer to head towards the location from afar? Does it have enough visual appeal once inside the booth space to encourage interactions and overall curiosity? These are important points to keep in mind when the exhibiting design process begins months before the show dates.

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An interactive experience for everyone

These days, as we all are aware, the more interactive the overall experience is within a given floor space – the more attention it will receive. Making sure that all attendees can take part in this interaction can be a challenge, so keep that in mind. Keeping within your budget doesn’t have to be an issue with some brainstorming.

Some great ways to help make these interactive ambitions become a reality. The overall gamification of your exhibit space is going to draw attention. There are user experience professionals that specialize in just this art form, and they can help flesh out the ideas that suit your goals. This allows you some freedom to not just rely on your large format graphics for visual appeal.

Interactive kiosks, running hourly contests, and giving booth attendees ways to build their own experience within the exhibit space with touchscreens and tangible tasks will make your booth stand out from the simple ones that lack this type of engagement. Do not be afraid to try some new approaches that stay within your business goals.

Remember with any presentation to make sure they account for visual and hearing impairment. Thoughtful steps that include all attendees can set you apart from the rest.

Confidence building education during and after the show

Another very effective way to not only promote your brand but to generate additional interest in overall education. If you are attending as an exhibitor your definitely should have a story to tell, and these can be great confidence builders for attendees learning about exactly what your company excels at.

Some great ideas are mini-seminars on particular topics that your company has demonstrated expertise. Kiosks that play interactive programs, timelines that tell the history of your company and the strength of your brand are just a few places to start.

These experiences if presented thoughtfully will stay with the trade show booth attendee long after the show has ended.

Staff that care deeply about the company and its values

Not enough can be said about the importance of a passionate exhibit team. They can make the biggest difference and build the most memorable experience for any attendee. That interaction, the one between patron and business representatives, can usurp all the technology and all of the flashy graphics. Being heard and seen, questions answered and leaving a booth space with very positive feelings will be the most important.

Conclusion

We hope these ideas and overall approach will help you and your creative team build a thoughtful and interactive experience with the show attendees.

Matt Smith has been a professional Graphic and User Experience designer for over 28 years who works closely with trade show and event companies in the San Francisco Bay Area and Denver Colorado.

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