Custom Tradeshow Exhibits: Gain Expo Traffic at APPA Conference

Being part of expo events like that of APPA National Conference & Public Power Expo is an extremely important move for any entrepreneur. Joining an expo with a strong reach like APPA will guarantee a good exposure for any business aiming to expand their clientele.

However, such goal for growing a business is only possible if there is a connection with quality prospects for your type of business. There is nothing more wasteful in resources than gearing your efforts to the wrong direction. With APPA National Conference & Public Power Expo, businesses in the fields such as customer service, cyber and physical security, disaster preparedness, energy efficiency, finance and more can be guaranteed to be connected with people that are actually looking for services that they offer.

Creating Traffic to Your Exhibit Booth

If you are a business that is planning to join major expos like this, there are many to ways to connect better with expo attendees. One of the most effective strategies is to prepare custom trade show exhibits that are well-targeted to the kind of audience the expo is catered for.

Printed trade show displays that depict target audience will help make a strong connection between you and the right people you want to engage with. All the elements should work together to make for strong trade show exhibit.

Images are very powerful tools in communication. Sometimes, you only need a few words to support it. Most of the time, it can stand on its own. The images you use on your printed materials should represent the people you want to work with. Do you offer a system that makes the work of people in finance easier? Use images with an office set up the depicts their normal surroundings and how their day usually looks like.

Video materials are the same. Have you considered the background music? How about the the production feel of it? Does it represent your brand well? You can highlight your brand’s logo and tag line so people can see it as often. Don’t forget the meaty stuff! What about value? How can your company give value to your prospects? More than anything, it matters the most.

However, the most effective and powerful custom trade show exhibit that you can utilize to your advantage is YOUR PRODUCT or SERVICE. Make sure to set up a space where your target clientele can have a feel of your product or system.

If you offer a customizable system, be ready to showcase it by having few of it’s features work for the particular need of your exhibit visitor. There’s nothing like an on the spot presentation that’s not just meant for the general audience but customized right there and there!

Attending expos are investments in itself. It’s best to make sure that you get the most out of it. At Blazer Exhibits, we do it all from tradeshow booth displays design to setup – we’ll even be on site with you to make sure that everything goes according to plan. We are also happy to help you with an exhibit design booth for any upcoming show too. Simply call one of our representatives today, and we will work with you to create a display that really stands out. Call us today or send us your project requirements to request an estimate!

Skip to content