What is the key to making your trade show exhibit more dynamic and engaging? Truly, it is all about making sure that attendees and visitors to your exhibit booth are able to engage in a meaningful dialogue with the staffers and other aspects of your exhibit. What does this mean? It means that you don’t want to merely talk ‘at’ attendees. You want to make sure that they can also respond back to you and tell you what they think, and what they want out of your company and your trade show presence. This give and take will allow you to make the most out of your next trade show presence, from exhibit set up to tear down.
Giving your exhibit a more interactive makeover will allow attendees to reshape your exhibit booth in their own image and to get what they want out of your trade show displays. When you utilize your trade show booth as merely another means of advertising to individuals at your next trade show, you are selling yourself short and you likely won’t get as much out of your trade show appearance as you would if you were to make the experience more engaging by allowing attendees to dialogue with your exhibit.
In other words, don’t be afraid to cede a little bit of your control over the marketing and promotional process in order to make the experience a bit more organic. From the time that you are getting ready for exhibit set up, you should be making sure that the experience that attendees will get when they visit your exhibit booth is as dynamic and engaging as possible. The less you are trying to beat an idea into your customers and the more you try to gently intrigue them the more likely you will be in projecting an image that will end up benefiting you in the long run.
As an exhibitor at a trade show, you are expected to try to sell everyone on your company and your products. But, perhaps somewhat ironically, it is the companies that do this in the least overt manner that are typically received the best in the end. People are wary of being sold. So, don’t try to sell them, try to intrigue them instead. By doing this, you can take your exhibit booth from good to great and make your next trade show experience worth every dime and successful from exhibit set up until the very last piece of your booth is torn down.