Inline exhibit booths (also called linear booths) are ideal for setting up a very large display at a trade show or other event. These booths are enclosed with the exception of one open space that’s usually located at the front of the booth (where traffic passes). These types of exhibition booths come with certain advantages and disadvantages depending on the type of business that you are running, and what your individual display booth needs are.
Advantages of an Inline Booth
Inline booths really bring the vision that you may have for your business into the light. These booths are big and bold and really stand out. With all of the space available when using an inline model, you really have plenty of room to spread your message, create graphics, and display the things that are important about your company. That said, there are some disadvantages to these exhibits too.
Disadvantages of an Inline Booth
The one drawback of an inline booth is the setup process. Since these exhibits are so large, it often takes a good amount of time to set up these booths properly. However, ordering your inline booth from a professional exhibition booth company will save on time and energy, since these experts can design this type of booth to snap together relatively quickly. Portability, however, can be an issue.
Some Inline Considerations
If you are going to go with an inline option, you will have a lot of space to play with. Space can be a great thing, but it can also be difficult to work with if you aren’t sure how to set up all of that emptiness properly. The best way to work on the overall design and layout of an inline piece is to bring your design concepts to an exhibition booth company. These professionals should be able to generate a computer model of what your booth will look like, while also incorporating your own design ideas.
When coming up with the design for your inline piece, keep in mind that some blank space is not a bad thing. In fact, a lot of companies (like the banking company ‘Tangerine’) use massive spaces that are one solid color to draw necessary attention to a logo or a set of words. One wall covered in deep orange that includes some navy blue words or a bold and darker logo will really pop. When this kind of a design is placed next to other, lesser, designs, people attending a tradeshow or other event will automatically flock to the design that stands out. With that in mind, though, it’s important to test out a few different design options.
Playing With Designs
When you set up a website, you have to test the design of that site over and over again. The people visiting your site will react differently to various colors, layouts, and blank spaces (this is called split-testing). The same thing is true for a display design, though it’s not as simple to change the look of an expensive purchased display once it has been created. Another option might be to rent a display or two, test out these designs at various conferences, and see which ones work the best with your target market.
You’ll notice right away if the people passing by your booth like one design over another. How? You’ll get more signups with the right design, and more people will come over to your booth to speak with you. It’s that simple. But, displays are anything but simple! Imagine all of the work that has gone into create all of the displays you see daily – that’s a lot of time, energy, and design research!
When to Choose Inline
Is an Inline display right for you? It could be your best option. But, the only way to tell for sure is to meet with an exhibition booth design team, create some ideas, and see what the outcome is. If this type of booth won’t suit your needs, the display company you work with will let you know right away. Have no fear, though, there are plenty of other exhibit booth options to select from, and one of those concepts is perfect for what you’re selling.
If you want to view some inline booth samples, speak with a professional exhibit booth installer or designer, and see what your options are, make sure to call us at Blazer today. We’ve been creating all kinds of booths for many years now, and we’re confident that we can make your exhibit shine too. If inline turns out to be the wrong option for you, we’ll let you know right away, so that we can match you with a booth that does make sense for your business. Make sure to read about the other exhibit types on this site too!