The fashion business is one of the most lucrative and promising industry there is. Annually, the fashion industry brings in billions of revenue from the many businesses engage therein. The fashion retail business creates jobs for a lot of people as well as the production and manufacturing industry. Back then, it was women who were the primary target of this business. Women make up for the majority of consumers that spend their cash on fashion including clothes, cosmetics, accessories, and others. Towards the turn of the new millennium, the fashion industry became more accommodating to the male market. Male consumers started spending on the same things that women spend their money on. This shift in the fashion industry has only made it more stable and profitable. Now with a bigger market base, fashion events geared towards the male demographics which are willing to spend their money for fashion became more common. One such event is the MRket.
The minds behind MRket
MRket is one of the premiere fashion event geared towards the male side of the market. This event is one of the finest New York exhibits to date and custom trade show displays are set to line the exhibit halls during the event. MRket is born out of the brilliant ideas from the people of UBM Fashion. UBM serves as the platform for the trillion dollars a year fashion industry. IT has served as the main launching pad for many fashion trends and for brands as well as designers to showcase their new creations and designs. This company realized that there is a large untapped market of men who are as discerning and sophisticated as their female counterpart. UBM felt that there is a big business to make by bringing together these retailers, manufacturers, and designers to create clothes, accessories and even cosmetics for the male market. It was this realization that gave birth to MRket.
Reasons to be at MRket
There are a lot of reasons that can be mentioned to attend MRket. First, this will be one of the biggest if not the biggest among New York exhibits. The entire fashion industry is now buzzing with excitement weeks before MRket and they have every reason to do so. Retailers, manufacturers, designers and almost all the biggest name in men’s fashion will be at this event. The exhibit floor will be field with glitz and glamour as the custom trade show displays feature the latest and the trendiest in men’s fashion. MRket is also an opportunity for the up and coming brands and designers to get noticed and take their creation and businesses to the next level. Big brands will join the event and they will definitely be on the lookout for new talent to join their company.
For all fashion enthusiasts and male fashion brands, MRket is must go event. This big fashion spectacle will happen from July 16 to 18, 2017 at the Jacob K. Javits Convention Center, New York. Be there and be part of the most glamorous male fashion event.