Getting in front of your target market is important for any business. Otherwise, how will people know that your company exists? The hard part is finding that type of publicity. There are a few tried and true ways (advertising, offsite SEO methods, etc.), but there are also some very good tactics for obtaining free publicity – take a look.
CC Image courtesy of Steven Depolo via Flickr1. Donate Something
Find a nearby charity that’s holding an event, and ask that charity if they would like a free contribution from your company. This has to be a worthwhile contribution (some free passes, a free webinar, etc.), but it’s a really good way to get your product in front of people. Plus, most charities will post your logo or website link on the charity website and as part of the event marketing materials – it’s a win-win. You can feel good about donating, and you will get free publicity – what’s not to love?
2. Get on the Radar
Is there a particular blogger that’s an integral part of your industry? Try commenting on some blog posts (with a valid opinion, and not with some spammy links!) to become a part of the conversation. People will eventually wonder who you are and what you’re about – this could take some time, but it’s a great marketing tactic (and it’s free).
3. Do Good Things
Remember when your mom told you to do good deeds? Well, she was onto something. Be honest, true, and good. Do things that people will admire, recognize, and want to talk about. You will open up a world of other great people that are willing to pass along information about what you’re doing, and that includes telling others about your company.
4. Be Social
We’ve talked about this before, but it can’t be said enough times. Social networking is free! All you have to do is be an important part of the conversation.
You can do all of these things to get free publicity, and free means that you won’t have to dip into your marketing budget. All it really takes is a bit of legwork, but it’s completely worth it to get people to want to talk about what you’re doing. Once you have gained some free publicity, you can begin to spend a bit of your marketing budget on other things like trade show exhibits.
Setting Up Your Show Booth
When it is time to attend a tradeshow, contact the Blazer team. We will create custom tradeshow booth displays that meet your specifications, and we’re more than happy to work with your creative team on any logos or ideas that you might have in mind. Tradeshow booth displays can include more than just four walls too – it can include all kinds of rooms, floors, lighting, interactive elements, and much more. Ask us for samples and pricing details.
In the meantime, don’t give up the opportunity for free publicity when it’s offered to you. Sure, you may have to give something away for free, but that doesn’t hurt you – it helps you! Can you really afford not to get a new client? No? Well, what are you waiting for? Get out there and explore the options listed above. I guarantee you that there’s a charity somewhere looking for a donation or two in the form of a service or product that you offer (and you may even be able to get a tax write-off!).
Have you been successful when it comes to getting free publicity? What tactics worked the best for you? Did you try any of the ideas listed above? Let us know below, and give us a call today to create tradeshow booth displays and trade show exhibits that really pop!