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Get Your Trade Show Display Noticed Without Breaking The Budget

What is the goal of exhibiting at a trade show if not to get your company noticed by the attendees at the show? We don’t know. So, that’s why we’re going with the notion that getting the most attention is the best tactic. But, what if you don’t have oodles of money to spend on the fanciest and most eye-catching trade show display?

 

Well, although we certainly won’t say that exhibit design isn’t important, there are other ways to make sure that you get your exhibit noticed without breaking the bank. Here are a couple of ideas for you.

 

First of all, you should know that one of the most important aspects of attracting attention is just having eye-catching graphics and banners. Thankfully, these display graphics are not nearly as expensive as a custom exhibit (although the large and high-end ones can get a bit pricey).

 

You should put some effort into finding a graphic designer (or team) that can create effective banners and graphics for you, because they can really help draw in attention from across the show floor. Make sure that you check with show officials, before deciding on placement and size, however, because you may be restricted in some ways.

 

Once you have the banners and graphics to attract attention, you can further boost your trade show promotion chops by making sure that you have an effective staff. You might be able to source good trade show display staffers from your own regular employees and staff, or you might need to go outside to get a little extra help.

 

Both tactics have advantages and disadvantages. The main advantage to staying in-house being cost-savings over hiring professionals and the main disadvantage would be potentially putting less effective marketers and presenters on the show floor. A good middle-of-the-road strategy might be hiring a trainer to get your staffers ready.

 

Finally, consider other popular tactics for drawing attention. Giveaways and demonstrations are always a good way to get some much-appreciated attention. But, don’t be afraid to get some of your more creative thinkers in a room and see if they can come up with something unique.

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