There are many advantages to renting your trade show display, instead of purchasing one. This can make it easier to upgrade, it can also minimize the myriad costs associated with maintaining, transporting and managing the physical asset that is a trade show exhibit. But, in order to get the most out of exhibit rental services and to save the most money for your company, it is important to follow a few basic tips.
First, you need to make sure that you are always choosing the best display rental for the situation. One of the biggest advantages of choosing an exhibit rental over purchasing your own trade show display, is that you have many different styles and types to choose from every time you rent. This makes it much easier to get the right display that is perfect for the environment, the trade show and your specific plans.
You can easily go big for that new product announcement and then scale back for your next show to save money. You won’t need to purchase multiple exhibits to do this and will help you maximize the return on your investment.
But, exhibit rental also requires that you take into account how you will go about rebranding any display rental to include your company’s logo and messaging. While you can literally do anything with a display that you own, a rental needs to be returned in essentially the same condition unless you want to incur additional charges. So, just remember that you will probably want to take some time to be able to tweak any exhibit rental to your needs, but you will also need to be able to undo what you have done. Any serious modifications are usually out of the question.
Finally, a good tip for finding a display rental that can give you the most value is not to be afraid of getting more specialized displays for a specific event or need. While, when purchasing you want to get a display that is versatile and able to be used, and reused in various environments and shows, rental makes that largely unnecessary. Feel free to get a unique exhibit rental that matches your particular need for that exhibit. When you’re done you can always get a different one for a different event.