If you’re looking to attend a top golf trade show, here is a comprehensive list of the top shows for the upcoming year to compare and contrast.
According to the R&A Global Golf Participation Report from 2026, over 61 million people were involved in the sport. Participation has grown 15% from 2020.
That makes golf one of the most lucrative sports industries in the world. From product sellers to golf course operators, there are millions of people looking to showcase and learn about new trends at related B2B trade shows.
PGA Merchandise Show
When and Where: January 20–23, 2026, Orlando, Florida
Held annually at the Orange County Convention Center, this is one of the top trade-only shows. It is open to industry professionals to network together, test the latest innovations, and build new business relationships. Nearly 1,000 brands are exhibited at the show. It is also a top event for education and learning, with dozens of speaker and workshop events on the conference schedule.
Golf & Wellness Travel
When and Where: January 22nd – 25th 2026, Stuttgart, Germany.
This is one of the top events for combining the ideas of golf as a sport and wellness. Visitors can test the latest innovations in clubs and gear while learning about the top relaxation resorts and related industries that integrate health and well-being with golf.
Golf Fair
When and Where: March 6- 8 , 2026, Stuttgart, Germany.
Bernexpo AG hosts this annual exhibition, featuring the top destinations in Europe and globally. Products and service offerings are on display, with a special focus on innovation to improve play. It is part of FESPO, the largest holiday and travel trade show in Switzerland.
GCSAA Conference and Trade Show
When and Where: February 2-5 2026, Orlando.
More than 6,000 qualified buyers from 60+ countries attend this top annual show. It is a great way to connect with decision-makers from resorts and other industry specialists, to grow a business base and develop new distribution networks.
Munich Golf Days
When and Where: February 6 to 8, 2026, Munich, Germany.
This is one of the top exhibits, showcasing everything related to golf from equipment and fashion to new club and course technology. It incorporates topics related to health and wellness and boasts a healthy media presence. There are training opportunities with pro coaches and guides, which helps attract a substantial public audience along with B2B opportunities for networking.
Hanse Golf
When and Where: February 13 to 15, 2026, Hamburg, Hamburg Messe.
Hanse Golf is a consumer trade show, attended by companies involved with golf equipment, fashion, trade and tourism, and related associations. The latest trends are showcased across the spectrum. An unofficial kick-off to the new golf season, the show has 3 driving ranges with 20 tee-off spots for visitors to practice their skills after a winter respite and test the newest brands and products. Golf pros and industry specialists hold workshops and training sessions to continue education and learning.
Rheingolf Fair
When and Where: February 20–22,2026, DÜSSELDORF
This unique annual event is hosted at the Düsseldorf Airport in Germany, by Rhineland Fair and Marketing GmbH. This top golf trade show offers a diverse experience to learn about the newest trends in luxury golf travel, including cruises and winter golfing. Visitors can practice their golf swings and learn from professional coaches at the fair’s driving ranges.
The Michigan Golf Show
When and Where: March 6-8, 2026, Grand River Ave
Novi, MI.
This is the largest consumer golf show in the United States, hosted every year since 1990. Hundreds of exhibitors offer discounts while showcasing the latest trends in products and services related to the industry. 2026 saw over 43,000 visitors.
Northeast Golf Show
When and Where: March 13-15, 2026, Foxboro, MA
This annual golf show for the northeastern United States is held at Gillette Stadium near Boston. There are over 150 exhibits and a large demonstration and fitting area for players of all abilities to try out new gear and fashion for the new golf season. Pro shops offer doorbuster deals to attendees.
Finnish Golf Expo
When and Where: March 27–29, 2026,Messukeskus, Helsinki.
The Finnish Golf Expo (Golfmessut) is held annually at the Helsinki Expo and Convention Centre. It is an important regional event for golf enthusiasts, showcasing equipment, clothing, course design innovation, and the top resort destinations from the area and globally.
TaiSPO
When and Where: March 25-28, 2026, Taipei, Taiwan.
The Taipei International Sports and Fitness Exhibition (TaiSPO) is organized by the Foreign Trade Association annually. Hundreds of exhibits highlight the latest in sporting equipment, clothing, and related products and textiles. 2026 had a special “Golf Area” for golf enthusiasts, which may be repeated in the coming cycle.
Maekyung SBS Golf Expo
When and Where: February 20-22 2026, Seoul, South Korea.
This top Asian event has run since 1990, formerly as Kogolf. Everything from golf equipment to the latest trends in fashion and supplies is on display. New technological equipment is also showcased, including computerized swing analysis and other innovative digital products. There is high-level B2B attendance and guest appearances from pros and amateurs.
Schöner Golfen
When and Where: Saturday, February 7, 2026, Golden, Colorado.
This exhibition is hosted by Rheinische Messe-und Marketing GmbH in Germany, generally annually or bi-annually. Hosted on the beautiful 80-acre, 18-hole course in Achim, it brings together thousands of attendees to experience the latest golfing products and services, including clothing, equipment, accessories, and technological advancements.
IGTM International Golf Travel Market
When and Where: October 19-22, 2026, Cannes, France
The International Golf Travel Market (IGTM) is one of the leading trade shows in the golf industry. It has been hosted annually since 1998. The event attracts industry specialists in golf tourism and related qualified buyers. It is well attended by representatives of the top international press outlets as well. Participants can discover new products and trends in the industry and also achieve new levels of recognition in global publications.
Other Related Sector Trade Shows to Consider
If you’re not sold on an exclusive golf trade show, you might consider a related industry sector where a broader audience would be in attendance. There are hundreds of types of trade shows that could be relevant for you. For examples:
- Sports industry shows. These types of shows are more general, aimed at attracting larger retailers that are less focused on a specific sport.
- Apparel trade shows showcase everything related to fashion. This includes sporting fashion and trends in golf fashion. You might consider an outdoors or sporting-themed show within this category.
- Outdoors trade shows. There are plenty of events that focus on everything to do with being outdoors, including golfing.
What Else to Consider Before You Attend Your Golf Trade Show
Choosing the event to attend is only the first battle. You then need to consider your event strategy. Who will attend? How will you showcase yourself?
Blazer Exhibits can help with both your planning for your golf trade show and custom trade exhibits to make you stand apart from the competition. Get in touch with us today to learn your options!