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How Much Should You Spend on Your Custom Exhibit?

Custom Trade Show Exhibit Designed To Meet Your Goals

 

When you are trying to decide on a budget for your trade show displays, think about it much like you would when buying a car.  You can get a basic compact car at a much lower price than a luxury vehicle that is fully loaded.  This is very much the same when looking at the cost for a booth display.  There are countless options when it comes to designing a custom exhibit and you want to consider your goals when deciding which display is right for your business.

 

What am I getting for my money?

Are you exhibiting at a small, local event or are you attending a regional or national trade show in Las Vegas? Your audience will determine your needs.  You can design a basic display with nice graphics and a few accessories for around 10K.  If you are looking for a more unique, custom display that features your company logo as well as color changing lights and other fun accessories, you might be looking to spend closer to 30K.  For the most dynamic booth that can include features such as interactive displays, demonstration islands, colorful flooring options, and chandeliers, you might be looking to spend upwards of 60K.

 

Is it Worth the Extra Money?

Consider your trade show booth your company’s first impression.  Attendees walking through the trade show are going to form their first opinions about your brand based on the visual imagery presented by your display.  For this reason, it is important to have a display that is eye-catching and really stands out.  That said, there is some expense involved when designing a product display with all the bells and whistles.  While there is certainly an initial investment, having an exemplary exhibit can generate lucrative leads that can be very profitable for your brand.

 

When it comes to marketing your brand, “different” can be best.  Give your company the opportunity to stand out with a custom exhibit that is innovative, flashy, and informative.  Whether you are looking to build brand awareness, boot sales, or network with consumers, consider your marketing budget and make sure that it really worth to spend more for custom trade show exhibits.

 

 

 

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