In preparing for upcoming events for your company, whether a trade show or any other major promotional event, it is a good idea to take advantage of all of the things that online marketing has to offer in order to generate some positive attention around your company and your brand ahead of any important announcement or event. The advantages of social media marketing and other online marketing techniques are unmatched today for their versatility and their relatively low overhead.
When preparing for any major event, like a trade show, you should have your marketing and PR team ramping up into high gear in order to maximize the benefits that your firm gets out of your presence at a very public event. Some of the best trade show ideas for publicity include everything from the old school (like using press releases to announce the event) to the very new school (like putting out infographics and pushing them to all of your social media accounts).
The press release is essential for announcing any major events. But, in this day and age it shouldn’t just be distributed to local and major press outlets, it should also be distributed using an online distribution wire like PRWeb or Marketwire. Not only does this increase the reach of the press release and the chances that a media outlet will pick it up, but it helps with search engine optimization and generating buzz ahead of the trade show or next event.
In addition, you should always make sure that you take full advantage of social media to publicize your upcoming trade show presence. One of the most essential trade show ideas is developing a plan for social media marketing in the run up to a major event. Tweets, Facebook posts and the rest should be strategically utilized to build anticipation and engage your followers and customers.
Online marketing provides a great return on investment for getting the word out prior to a trade show. As compared to traditional marketing tactics, like traditional advertising techniques, online marketing is easier to control and more affordable for a wider range of businesses. It is definitely something that your company should take advantage of before its next event.