Trade shows are a big investment — one with an even bigger potential payoff for your business.
Because of this, the choices you make leading up to a trade show can have a significant effect on your results. Choose the right exhibit, the right supplier and the right staff and you increase your chance of generating a positive ROI from the event, helping your business to grow.
Choose the wrong supplier, staff or booth provider, on the other hand, and even the best brand, product or service can fail to make an impact.
Because of this, it’s essential that your business chooses the right trade show booth design company when you’re preparing for your next trade show.
From experience and knowledge within your industry to location, a variety of factors go into making a specific company the best for you. Below, we’ve provided three steps that you can apply to choose the right trade show booth design company for your goals and objectives.
Search for Companies With Long Track Records
As the saying goes, “the best predictor of future behavior is past behavior.” If you’re searching for a company to design and manufacture your trade show booth, one of the top qualities you should look for is a long track record of providing services to similar clients.
If you’re searching for companies online, you’ll usually find this information on the “about us” and “testimonials” page of their websites. Look for information on how long they’ve been in business, as well as the earliest events for which they helped their clients and customers.
Generally, it’s best to look for established companies that have been in business for at least a decade, as they’re the most likely to understand your unique needs as a business and have a proven process for preparing for trade shows.
For example, we’ve been in business since 1983 and have helped hundreds of businesses in numerous different industries. As a general rule, the longer a trade show exhibit company has been around, the more likely it is they’ve helped a company similar to yours in the past.
Look for Experience Within Your Industry
There’s more to a great trade show booth design company than just their track record. Another important factor to look for when choosing a design, manufacturing and logistics company for your next trade show is specific experience within your industry.
For example, think of the following situation: you’re in charge of preparing a trade show exhibit for a technology startup. You’re narrowed your search down to two different trade show design and preparation companies.
The first has been in business since 1960 and specializes in trade show preparation for older, more conventional businesses. Most of its clients are major brands, retailers, energy providers and other button-down, conservative brands.
The other has been in business since 1998 and specializes in helping technology companies prepare for trade shows. This company’s testimonials page is full of endorsements from other technology startups, manufacturers and software companies.
Often, it’s not the amount of history that matters, but the type of history. Obviously, the second company is the best choice in this situation, as despite having a shorter track record, it has a better level of experience within your startup’s industry.
Ask for Examples of Work for Previous Clients
Finally, one of the most important steps you can take before choosing a trade show exhibit design company is to ask for examples of previous work they’ve completed for other clients, customers, and exhibitors.
It’s impossible to fake a finished product, meaning you’ll see what a trade show booth design company is truly about once you’ve had a chance to look at its team’s work.
When you’re comparing trade show service providers, ask for a sample of booths they’ve put together in the past for companies similar to yours. Is their work impressive? Does it live up to your expectations? Most importantly, did it produce positive results for the client?
Finally, look for signs that their clients not only benefited from their work once but continued to use them as a service provider. If a client has stayed with a trade show booth design company for years, it’s a great indicator that their design and preparation work produces real results.
Talk to Our Trade Show Booth Design Team
Are you considering trade shows as a way to market your business? From generating leads to closing deals on the spot, trade shows can create incredible opportunities for you to meet new customers, generate more revenue and grow your business.
Our experienced team specializes in designing and building trade show exhibits that stand out, make an impact and help you achieve your goals. For more information about our services or to request a quote for your project, contact us now to talk to a member of our team.