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How To Design An Aesthetically Pleasing Trade Show Booth

The design of your trade show displays is a very important factor in attracting positive attention to your booth at the trade show. A trade show is a very visual affair and there is a lot of competition for the eyes and the attentions of attendees. You need exhibition design which will allow your trade show displays to stand out while also projecting intrigue and piquing curiosity.

There are a number of important things to be aware of when considering how exhibition design will impact your company’s success at the next trade show. First of all, it’s important to realize that before your marketing materials or your brand message can reach attendees, their first impression will be dictated by the exhibition design embodied in your trade show display. Good design may attract attention from across the trade show floor and naturally draw visitors in. Your exhibition design really will be the first-impression that attendees have of your company at the trade show, so make sure that it is a positive one.

How do you you effect a positive first-impression with good exhibition design? Make sure that your trade show displays are eye-catching to draw in attendees from afar, but also comfortable and easy to explore when they are visiting. Too busy or bloated with imagery and marketing materials and you may overwhelm people. Too devoid of content and you will bore them quickly.

Simplicity is a good value to follow, and it’s important to remember that intriguing exhibition design is that which sets you apart from the competition. That means that the flashiest or most distracting trade show displays are not always the best. You want your trade show displays to be distinct, but not overwhelming. Minimalism in exhibition design can often do this for you, precisely because many other companies will be opting for the opposite approach, making your booth a potential oasis from the chaos and overwhelming nature of busier trade show displays.

Focus on a layout that allows a natural flow of attendees into your exhibit and also provides some spaces which are slightly separated from the main space, if you have the room. Don’t instruct staff to compulsively follow visitors, but create a space they want to explore on their own and be ready to gently guide them and answer their questions.

Don’t forget to take advantage of the adaptability of modular design to allow you the ability to change your design and layout slightly to meet any space or layout restrictions. Good exhibition design isn’t just attractive, it is also eminently functional and convenient.

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