If there is one thing that is universally on the mind of many companies and individuals these days it is sustainability. The idea that we should be moving to a society that can be sustainable in the long-term in an environmental sense is one that has thankfully (and finally) entered the public consciousness in a major way. As a company there are a number of benefits to ‘going green’. Not only will it allow you to do your part to make the world a better and more inhabitable place into the future, but it provides a marketing opportunity as well as a chance to save some money. So, what’s not to like?
Now that we’ve convinced you of the benefits of ‘greening’ your trade show display. Let’s talk about what it means to choose a display or exhibit that is more environmentally friendly. The biggest factors in making sure that your trade show display is ‘green’ is making sure that the materials in it are used efficiently and sourced sustainably.
In many cases this means making sure that you know what you are getting from suppliers, but it also means that you will want to use as much recycled and reusable materials in your trade show display as you can. Remember that old adage: reduce, reuse, recycle. Those are the three imperatives to creating a more sustainable trade show display. Try to use less materials to begin with, make sure they are sustainably sourced and then get reused or recycled materials whenever possible.
Again, your best bet when trying to maximize the sustainability of your trade show displays will be to leverage used exhibit displays. Thankfully, thanks to improvements in materials, many of these displays are just as durable and beautiful as their brand new counterparts but they cost less and provide more bang for your buck. Taking advantage of used exhibit displays can thus give you those green chops while saving you money at the same time. It’ a win-win situation for the environment and your bottom line!