Once you’ve made the decision to become an exhibitor at a trade show, your next big decision is what kind of trade show exhibit you will bring to the party. If your goal is really to make a splash at your next expo, then you will want to make sure that you choose exhibition design that can give you draw you some extra looks.
What is the secret to that eye-catching and stand-out exhibition design? Well, we could tell you, but then you know what we’d have to do. So, to avoid all of that heartache, we’ll try to give you a few simple pointers on where you might look in order to make your exhibit design more appealing.
One of the biggest design cliches out there is the notion that you should always ‘think outside of the box’. But, the fact of the matter is that most people have absolutely no idea what that actually means. That is, until you actually see it. That’s why our designers at Blazer Exhibits & Events always try to come up with trade show ideas for our clients which arrive organically from the requests and needs of the client.
Essentially, what this means is that there are no easy answers on how to stand out with your exhibition design. The easy answer might be using bright colors and lights, but we all know that these kinds of design cliches can easily backfire and become annoying instead of attractive.
Instead, effective trade show design ideas are really about being true to your own self. In the case of exhibiting at a trade show, that means that your exhibition design should correlate with your visual brand identity and really be used to bring out the best of your marketing messages.
In other words, there are no quick fixes or easy tips and universal principles to apply to all of trade show design. It is about bringing out your real identity and creating something that is true to the company which commissions it. Standing out, it seems, is more about being confident in yourself than anything else.