One of the things that is important when you are exhibiting at several trade shows throughout the year is to make sure that your exhibit always seems new and different from show to show. This is something that can be difficult to achieve, but it is extremely important, especially because you will be rubbing shoulders with many of the same attendees and it’s important to show that you are constantly bringing to the table new and exciting ideas in order to establish a reputation as a leader and innovator in the industry.
But, the truth is that it can be quite expensive to purchase or customize a new trade show booth for every expo. That’s why it’s a really good idea to look into renting trade show booths. A rental booth allows you to take advantage of new and different styles, without having to redo your own booth and without all of the hassles of ownership including storage, maintenance and asset management.
Unless you are a large company or a company with a sizable trade show budget, you probably can’t afford to own more than one trade show booth of any size. But, by taking advantage of a rental booth as a supplementary display to allow you to shake it up, you can still come up with a new design that can complement your new ideas and products and make it seem like you are always on the cutting edge of design and innovation in your industry.
Of course, owning some of your own exhibiting materials is also a smart idea. If you have smaller auxiliary displays and banners/signage with your brand messaging on them you can use these to customize a rental booth and more easily give it that personal flair without breaking the bank. You can also rent trade show booths and customize them at the time with different materials, color schemes, add-ons, lighting and more.
So, if you are a heavy exhibitor and want to reap all of the benefits of getting your brand name out there at different shows, but want to minimize the expense then take a look at rental booths.