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Safeguarding Your Brand Image At The Trade Show

At a trade show, your brand image is even more sacrosanct than in other arenas. Not only is it something that ensures that your company is portrayed to attendees in the right light, but it is something that must be acted out in the real world in order to bring your company’s image to life and to best target your market and your audience.

That’s why you must make sure that you are safeguarding your brand image at your next trade show. This means a lot of things, but most of all it means that all of your trade show booth staff should be performing your branding and that your marketing team should be on their game to make sure that every graphic, every brochure and every tweet well represent your company and are consistent with your manufactured brand image.

Let’s start with your trade show booth staff. They should not only be knowledgeable about your company and its products/services, they should be selected to represent your brand. For instance, if your company is an outdoor gear retailer you might want to pick younger staff who are wearing clothes that suggest that they are outdoor enthusiasts. You would want the passion for the outdoors to resonate from every word that they speak and you would want to make sure that they are able to engage visitors with stories and information about your company.

As for marketing, since social media is so important these days you will want to be tweeting throughout the show. But, make sure that you don’t get too hasty with those tweets. They should be spell-checked and accurate. There isn’t much that can hurt your brand more than an official statement (even if its a tweet) that has a typographical or factual error in it. And with millions of people on Twitter, you can bet that if you do send out a tweet like this someone will call you out!

Safeguarding your brand image at your next trade show is all about presenting the right face and making sure that you have the right people around to help you do it. Take these tips to heart and your company will have a successful trade show appearance with maximum impact.

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