A blog post up over at TSNN (Trade Show News Network) has some amazing statistics that really drive home just how important trade show are for marketing your business, generating leads and networking in your industry. These statistics are really impressive and showcase the true value of attending a trade show and acquiring an impressive trade show display to exhibit at a trade show and get yourself a piece of the action. Here is a selection of some of the most amazing statistics cited.
81% of trade show attendees have buying authority
If you are looking to generate leads to make some sales from your tradeshow booths, this statistics will give you all of the impetus you need to ramp up your sales efforts and hone the skills of your sales team. Sometimes, trade shows can seem more like an opportunity to market and network, but don’t forget they are a great opportunity to directly generate leads and sales as well. And with more than 4 out of every 5 trade show attendee stopping by your trade show display having the authority to greenlight a sale for their company, you have plenty of prospects for your sales team to work off of.
99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.
Here’s a staggering statistic that demonstrates the perceived marketing value of exhibiting at a trade show. Sometimes we run across those who don’t see the unique marketing potential of exhibiting at a show, or investing tradeshow booths. But, we realize now that those individuals are actually quite few and far between. Most people do see the value that is offered to them at trade shows to market their brand and company to others in and around the industry.
The #1 reason for attending (not exhibiting) trade shows is to see new products.
This isn’t surprising. Trade shows have long been known as the place to go to learn about new products, services and endeavors that are announced by many of the companies attending. But, seeing this verified by the statistics shows that tradeshow booths are the perfect vehicle for announcing your new product and showing it off to attendees. They’ve already said they’re looking for new stuff, so why not give it to them?