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How to Tell If You Need a New Logo

Imagine being at a 5K race. You usually get a free T-shirt with the names and companies that are sponsoring. If you were to see a logo with only two letters, what would that mean? If you can’t figure it out, maybe you aren’t the target market. Ask a racer next to you, will they know? Chances are, that logo might be too simple.

Obscure logos that consist of just two letters or a simple design work really well if you’ve spent many years building up a brand. Coca-Cola, for example, has a symbol that is recognized all over the world. Smaller companies like Dropbox have managed to make that same kind of recognition happen too. But, you can’t get away with this if you haven’t successfully spread the news about your company – if you’ve failed in this, that $100 spot on a charity T-shirt is really just useless.

How can you tell if you need a new logo? Here are some tips.

  • Your logo is too simple: as is the case with the logo mentioned above, your logo really needs to tell people what you do at a glance. Sound difficult? That’s because it is! Logo work is best left to professionals.
  • Your logo looks dated. Changing up your logo to look new and fresh and this century isn’t a bad thing – Yahoo did it, and you can do it too.
  • Your logo has some crazy design details. The world we live in today is focused entirely on simplicity. From white space on websites to logos that include things like shadows, a company logo has to be as straightforward as possible in order to appeal to modern viewers.
  • You’ve neglected what your competition is doing. Does this mean that you should copy Coke’s logo if you sell soda? Not at all, but it does mean that your logo has to be competitive enough to compare well with your competition.
  • People walk past your tradeshow banners regularly: if you aren’t attracting anyone to your table displays once they walk past your tradeshow banners, your logo might be one reason.
  • After looking at your tradeshow banners, people come to your table displays to ask you what your logo means. Well, this can be a good thing (it will draw attention), but it’s better if your logo simply states what your company is all about from the start. This way, you can avoid giving your best sales pitch to someone that’s not even remotely interested in what you’re selling and is just curious about your odd logo.
  • Your logo is the result of something you drew when you started your company. If you scribbled a logo ten years ago, that might have worked for things like your storefront. But your logo should now be a professional matter, so think about getting it redone before you put your scribbled logo on tradeshow banners.

Our Design Team Help

Blazer helps companies create amazing tradeshow booths and table displays by connecting business owners like you with displays that stand out. For the most part, tradeshow displays are relatively boring, but we’re here to change that. Why? Because creating an eye-catching display for you means that your business will stand out at the next show you attend. Since a large part of any display is the logo that you put on various show materials and banners, we can help you with that too.


If you feel that your logo is outdated, let us know. Not only will we incorporate your new logo into your tradeshow display, but we will also let you know what kind of display will work best for your company. Take a look around our blog for more tradeshow marketing tips, or connect with us on Facebook for additional information about tradeshow marketing, displays, or anything else that you’re curious about.

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