Visiting a prospective venue as a first-time exhibitor can be an exhilarating and overwhelming experience. It’s exciting to envision your booth full of attendees. It’s also stressful. There are so many unanswered questions.
With over 35 years of experience, Blazer Exhibits and Events has received thousands of questions on the ins and outs of trade shows. We decided to answer some of the most frequently asked questions and hopefully lessen the stress of exhibiting at trade shows.
Trade Show Booth Displays FAQ
Effective booth design begins with the customer. Many companies focus on showcasing their products rather than attracting visitors. Engaging attendees requires being seen and remembered, and that can be difficult in an exhibit hall where you’re one among hundreds of booths. Keep that in mind as we answer questions on booth design.
Why Invest in a Custom Booth?
Although renting trade show booth displays may appear cost-effective, return on investment (ROI) should be your focus. Custom booths differentiate your company from the competition. The design can be more engaging than the standard booth rental. You can incorporate visitor giveaways and games or add virtual reality to your design.
What Does a Custom Exhibit Booth Cost?
Custom trade show booth displays can cost anywhere from thousands to hundreds of thousands of dollars. It depends on the size, complexity, and materials. Integrated technology and interactive displays add to the cost. As an affordable alternative, Blazer also offers custom rental exhibit booths.
When Should You Start Planning a Custom Exhibit Booth?
Custom booths take time to plan and construct. How much time depends on the size and complexity of the design. Some booths can be completed in weeks, while most require several months. Large exhibitors at major trade shows often start planning next year’s booths as soon as the current trade show ends. If you’re looking to develop a custom exhibit booth, we recommend contacting us at least 6-8 months in advance. Of course, Blazer also offers solutions for tight timelines, such as rental exhibits.
What Logistical Factors Should You Consider in Booth Design?
Shipping costs continue to rise, so designing an easily transportable booth can lower expenses. Consider setup and teardown when designing a custom booth. Highly complex designs may require added labor to meet the time constraints of some venues. Make sure you account for storage of the booth and related materials between events as well. Luckily, Blazer Exhibits can help with all of your logistic and storage needs.
Renting Trade Show Booth Displays
If you’re not ready to invest in a custom booth, renting a trade show booth is an option. Renting can save money and reduce logistical concerns. Rental booths also allow for reconfiguration, including style and size, as strategies change.
What’s Included in a Booth Rental Package?
Rental packages vary but will include the exhibit booth elements such as the booth structure, graphics, carpeting, lighting, and furnishings. In addition, most of our packages offer added services such as shipping, installation, and storage.
How Much Does Renting a Trade Show Booth Cost?
As with custom booths, the cost depends on the size and complexity of the booth design, as well as the amount of customization. Adding additional services related to logistics services will also impact the cost.
What Can I Do to Differentiate a Rented Exhibit Booth?
The options to customize a rental exhibit booth are almost limitless. These may include custom graphics and branding, adding specific features and furnishings. Other options are to incorporate interactive elements and technology into rented booths to make displays more engaging.
When Should I Book a Rented Booth?
Reserving your booth as early as possible ensures more options. For example, an 8-week lead time will restrict options, especially if that includes shipping. Custom graphics and branding components take time to design and produce. The more lead time you can plan for, the more flexibility in booth selection you’ll have. We recommend allowing 3-6 months to order a rental exhibit.
Tearing Down and Storing a Trade Show Booth Display
After the excitement of a successful trade show, the logistics of tearing down, transporting, and storing a trade show booth display can be a burden. However, the teardown process is as crucial to a successful trade show as set up and engagement.
What Happens When the Trade Show Ends?
Most venues give exhibitors a window of time for teardown. Whether that window is a few hours or more than a day, exhibitors must have their booths on the loading dock or out of the exhibit hall before the window closes. With all the chaos that usually occurs at the end of a trade show, using a logistics company can simplify the process. Blazer Exhibits offers both setup and teardown services.
Our expert team of installation and dismantling professionals are current with the rules and regulations of tradeshow events. Our services include a detailed dismantling and storage plan that will save both time and money.
How Can I Ensure Setup and Teardown Go Smoothly?
The best way to ensure your tradeshow booth’s setup and teardown goes smoothly is to hire a reputable full-service logistics company. A good company will provide a complete setup and teardown plan–all with an attention to detail. All equipment, lighting, and furnishings will be tested will be tested at setup. And any damage that needs repair at teardown will be communicated to you.
How Should I Store a Trade Show Booth Display?
One important advantage of hiring a full-service logistics company is the contvenient availability of storage. Blazer Exhibts provides a massive warehouse where you can store your exhibit booth in between events. Not only do we provide top-notch camera security both inside and outside the facility, we can ensure you can exhibit at a moments notice.
Let Blazer Answer All Your Questions
Blazer Exhibits and Events offers custom and rental trade show booth displays. Our service includes setup, teardown, and storage of display booths. We have in-house design professionals who can help create unique displays that will attract and engage your customers. We can customize our rental displays to ensure your brand gets noticed. Contact us to begin planning your next trade show booth display.
Image by macrovector on Freepik