Choosing the Right Trade Show Stand
Choosing the right trade show stand can help you get more from your next trade show or event, but it’s not always an easy process. From dimensions to design, a variety of factors can make a stand suitable or unsuitable for your company’s needs.
Below, we’ve covered the key factors that you should keep in mind when considering any trade show exhibit stand, from portability and materials to useful features like retractability, telescopic design and more.
Know Your Dimensions Before You Order
Exhibit stands come in a variety of shapes and sizes, from large rectangular display stands to square stands designed to stand out and provide plenty of visual space. Before you order, it’s important that you know the specific stand dimensions that you need for your exhibit.
Not sure which type of stand is best? Talking to your display stand supplier before you order makes it easier for you to match your banner design to your stand, letting you avoid annoying issues like text that doesn’t fit on your display or distorted overly cropped images.
Do You Need a Retractable Stand?
Trade show stands come in a variety of designs. There are conventional stands, which hold a graphic using traditional metal and plastic hardware. Then there are retractable stands, which let you quickly roll out or retract a graphics to save time and make setup easier.
Retractable stands can help you set up your exhibit faster, often without the annoyances of a conventional stand. They’re also a great option if you want to swap out graphics during your event to display a variety of different messages to your prospects and customers.
Does Your Booth Feature Tables?
Does your trade show booth feature tables, counters or other surfaces? If so, adding tabletop stands to your exhibit can be a great way to attract more attention and communicate your key marketing and sales messages.
Tabletop stands are smaller, lighter types of a display stand that sit on top of tables, countertops and other surfaces in your exhibit. Done right, they can attract attention from people that have already stepped into your booth and make your sales team’s job far easier.
Plan For Many Events, Not Just One
If you run a small business with a limited marketing budget, one of the best ways to improve your return on investment from trade shows and other events is to order stands that you can reuse in the future.
Good quality tension or retractable stands can be reused time and time again, letting you use multiple graphics at a variety of different events. Remember that with trade show hardware, it’s always better to invest in quality than to repurchase new stands for each event.
Know Your Budget Ahead of Time
Finally, it’s easy to get carried away when it comes to exposition stands and other trade show hardware, resulting in you spending more than you intended to before an event.
Just like with any other form of marketing, it’s important to set a strict budget for your exhibit stands and other trade show equipment before you start ordering. Doing so makes it far less likely that you’ll exceed your budget and cut into your return on investment from the event.