Trade Show and Expo Locations
To some, the thought of attending a tradeshow might seem a bit archaic. After all, we have the Internet and Internet marketing now, and that’s enough, right? Not quite. Consider the Internet (and the marketing that comes with it) as 50% of the marketing pie. You have to have some Internet marketing in order to round out the whole picture, but not considering the real world means that you are certainly missing out on the rest of that pie. Who wants half a pie? Not a lot of people, right? One of the simplest ways to get out there in the world and show off your product or service is through a tradeshow.
Trade Show Display Systems
Now that you’ve made the decision to go to a tradeshow (good job!), you’ll have to bring something with you. Sure, your smile and suit are enough to impress every person that passes by, but you need something else. How will you get all of those people that attend tradeshows (and those numbers can reach into the thousands) to your booth? What will make your business stand out amongst the rest? It’s called a trade show booth, and they come in a variety of forms and sizes.
The world of tradeshow display systems is a somewhat complicated one. There are a lot of different companies, brands, designs, and types to select from. Plus, you’ll want to make sure that your display is customized as much as possible so that you can stand out from the rest of the vendors attending the same show. So, how do you go about selecting the right trade show display? First, you choose the right company to work with.
What You Should Get
Trade show booth vendors should provide you with options. Not only should you have a choice of types of displays to select from, but you should also have various price points to select from; a designer or design team to work with; a company that understands your business and what you’re selling and both used and new displays available for purchase. It’s also vital that the company you choose is able to set up complex display systems for those times when you need something a bit more eye-catching than just a regular booth. If you’re looking online and you come across a display that looks kind of okay, think about speaking to real trade show booth vendors that know their stuff – believe us, there’s a difference!
At the end of the day, you want to spend those precious marketing dollars on a booth that looks great, comes with a warranty, and stands out. After you’ve selected the right company to work with, you’ll have to think about ways to make your display pop – but you shouldn’t be alone in that decision. Bring your design ideas and preferences to us, and our design team will help you build out the display that you have in mind. It’s one thing to have an idea of a booth design, and it’s another thing to put that idea into action. We make the action part happen. After the design and team, what else do you have to think about? Next up is the location of the shows that you plan to attend.
Location, Location, Location
Where would you go if you wanted to attend a tradeshow focused on gambling? Las Vegas, right? How about a tradeshow focused on vegan food? You might choose Portland, Oregon, or some other place that’s popular with people that enjoy a healthier lifestyle. The location of the tradeshows that you are going to attend does matter – not only because the right location will draw the right crowd, but also because you can do some extra marketing while you are visiting a particular spot.
Think about this: not only can you attend a tradeshow in the perfect location, but you can also hand out business cards around town if you happen to be in the right place. See how that lines up? From the actual design of the booth to the type of display system you have purchased to the team you’re working with to the location of the show – it all ties in together. When it comes to tradeshows, don’t underestimate that a bit of face-to-face marketing makes. Sure, we live in the Internet world, but the tradeshow is as important as it’s ever been. If you’re ready to make the leap into the world of tradeshows marketing, give us a call – we’ll be happy to set you up with the best display for your company and budget.