Let’s face it, there is a lot of work that goes into preparing for a major trade show. Of course there are also massive benefits to a successful presence at one of these shows, as well. That’s why they are so popular and continue to draw tens or even hundreds of thousands of attendees, depending on the industry. But, when you are planning your next trade show display, remember that in most cases simpler may be better.
Yes, sometimes you may want to go all out and really get that trade show display that is designed with an eye to ‘wow’ factor. But, even in this case, eye-catching exhibit display doesn’t need to mean that your exhibit set up and exhibit fabrication has to be complicated and expensive. Not only does this cost you more money, it means there are more things to keep track of and more potential issues that need to be addressed or things to go wrong.
So, next time you are preparing your trade show display, remember to keep it as simple as possible in terms of exhibit set up and design. Simpler exhibit set up means that you can do with less staff for set up, and in many cases a more minimalist design is more attractive. This is something that many companies neglect to realize. But, their loss is your gain, because next to an over-complicated, crazy or loud trade show display, your clean and attractive display will seem like an oasis. Not only will you be less stressed out and give yourself a greater ROI, you will also have the potential to create interest based on this contrast, and you can devote more attention to lead generation and sales efforts as well as for preparing staff.
Now, simplifying your exhibit design and exhibit set up doesn’t mean that you have to opt for the most boring trade show display. And it definitely doesn’t mean you should cheap out on materials and displays that won’t hold up. What we are talking about is finding a balance that allows you and your staff to avoid the unnecessary stress of over-design. This means taking advantage of the allure of clean, high-quality minimalist design. It also means looking more deeply into the advantages of modular trade show display design and how to make the most out of your space without cluttering it up with unnecessary objects that could distract from the real content you are showing off.
In design, we often realize that more is not always better. And when you are planning for your next trade show you can take this approach of focusing on quality over quantity to get the most for your money in exhibit set up and exhibit fabrication services.