According to polls, attending or exhibiting at major expos is often rated as one of the most useful and rewarding experiences that a company can undertake. There are a variety of benefits to attending one of these amazing events and we have gone through them in length on this blog. But, the fact is that it can be quite an intimidating undertaking to exhibit at a trade show or other large event for the first time. The logistics of booking all of the flights and hotels, setting meetings, planning schedules and more can be a bit overwhelming. And that’s before you even get to the management of the actual trade show exhibit!
If your company doesn’t exhibit as frequently as some others, you might seriously consider exhibit rental as an alternative to purchasing your own trade show display. This is especially true if you don’t see yourselves exhibiting at expos at least twice a year or more (although that might change once you get your first taste of the experience).
The advantages of the exhibit rental alternative are numerous and significant. Firstly, you have added flexibility in the form and design of your trade show display. Since you are renting, you are not committed to any particular display or design. You can swap them out to meet your needs and to better allow for you to express a particular idea.
Additionally, exhibit rental allows you to avoid the hassles of long-term storage of a trade show display and the inventory control, tracking and maintenance that comes along with all of that. You also might be able to save on shipping your display if you can book an exhibit rental from a local company that is based near the city where you will be attending the event or expos.
All of this means that you have more convenience and freedom to do what you want and can also take advantage of cost savings that could be significant. Again, the more that you exhibit, however, the more that these advantages may be outweighed by the advantages of actually owning your own display. But, for infrequent exhibitors at expos, exhibit rental is still the way to go in a lot of situations.