If you want to stand out at your next trade show you need to avoid falling into a few potential pitfalls of exhibit design. The key to avoiding these issues is realizing that when you want to ‘stand out’ you need to do something to differentiate yourself from the crowd. This is usually something that will manifest itself visually and aesthetically, but also in how engaging or intriguing your exhibit is on a broader level. Your trade show display should be able to draw in attention to get attendees to your exhibit at the next trade show, but also engage them once they are there so that you can actually convey the information you want to deliver, build leads and promote your brand.
So, how do you do this? And what are these pitfalls that should be avoided? Glad you asked. First, the standard disclaimer which is that no one solution fits everything. Each trade show has its unique characteristics and each company its own needs and its own marketing goals and strategy. That said, there are quite a few overall tips that can provide good results if you follow them.
One of the most important things to remember in order to achieve success with your next trade show display is that being eye-catching doesn’t necessarily mean doing a lot, or crafting display graphics that with the brightest, the loudest or the craziest designs. In fact, these tactics (which are thankfully going by the wayside) often backfire since they are seem desperate and amateur. The best way to attract attention is to have engaging content, confident and knowledgable staff and aesthetically-pleasing exhibit design. And, for the last of these requirements, simple is often better. That means that your trade show display shouldn’t overwhelm, it should welcome.
So, avoiding obnoxious display graphics is crucial. But, another very important facet in trade show design is to make sure that your trade show display provides a welcoming and intriguing space. If all your budget allows is a simple pop up display, that is fine and you can still get your message out, but if you can afford a more detailed exhibit that can create an intriguing space that you can fill with effective promotional and marketing materials you will gather more interest in your company and your brand. The trade-off is often worth it.
For the next trade show that you go to, make sure that you speak with an exhibit design and fabrication company about your particular needs before you plan out the show. There is a lot on offer these days in the custom exhibit department and many of these are much more affordable and easier to use than ever before.