Increasing Booth Traffic…What Works and What Doesn’t
With trade show attendance on the rise, exhibitors have a great opportunity to increase brand awareness and boost sales. However, standing out amidst the commotion in a busy exhibition hall can be challenging. That is why it is so important to market effectively in order to generate traffic at your custom trade show booth. There are several strategies that will help you get noticed and get results at your next trade show.
Get the word out.
In this day and age, there are so many ways to reach out to your target audience. Direct mail is still one of the most popular methods for inviting prospects. However, don’t waste time and money with traditional postcards that can easily get tossed in the trash. Instead, think outside the box and design a mailer that is unique. For example, if you sell aquariums you might send a mailer shaped like a fish. Send multiple invitations in 3-week intervals to be sure you haven’t been overlooked.
Make the most of social media.
Social media is a popular and convenient method for promoting your business. It is a great way to get the word out about your brand and can help increase trade show booth traffic. There are a number of ways you can use social media to generate traffic:
– Use Twitter during the trade show to let followers know what is going on at your booth
and where you are located.
– Incorporate hash tags with the name of the event to make yourself known among other
tweeters.
– Incorporate a game such as “The first 20 people to stop by our booth will win a prize.”
– Post pictures to various social media sites
Engage your audience.
Booths that look fun and exciting will attract more people. Allow attendees to participate in hands-on demonstrations in order to experience your product or service first-hand. The more interactive your booth is, the more people will be interested to stop and take a look.
Design an eye-catching booth.
Forget about silly characters, costumes, and flirty women that pass out fliers. Not only are those ineffective marketing methods, but they will certainly not generate serious leads. Instead, draw consumers to your brand with a booth that is bold, unique, and creative. Your booth presents a visual image that consumers are going to associate with your brand. This is your chance to make the most of a first impression.
Bring on the food.
One way to entice attendees to stop at your booth is by offering an array of delicious snacks and beverages. Items such as coffee, muffins, cookies, and popcorn will attract consumers and draw them into your booth. People will appreciate the hospitality, and this will give you the opportunity to engage in conversation.
Choosing the right marketing techniques will ensure that your target audience is reached and your exhibit will draw a crowd. Utilizing these strategies along with a unique and trade show displays are key components in boosting traffic at your next trade show.