Over the years, we’ve seen a lot of different trade show booths and designs. After spending a lot of time working on some of those trade show booths and designs and seeing what designs stand out, we’ve gathered a list of different things that work best. If you’re about to attend a trade-show, take a look at the following design tips.
1. Focus on your product. This tip might seem like a no-brainer, but most people focus more on the display than the actual product. Our tip is to design your booth around what you’re selling, and not the other way around. If you make your product or service the focus of your booth, the booth design will flow and support that product in a much better light.
2. Get out some paper and plan your space. If you know how big or small your space will be, you can really create a concrete design by planning out your space. Start by creating a measured copy of the actual space (measure the size and width of the area), and then add in different parts that might make sense according to the area that you have to work with. Paper and pencil might seem rather elementary, but these tools can also be priceless.
3. Think of your space like your shop. The only thing that you’ll get when you rent out a spot on a trade-show floor is open area. It’s up to you to turn that area into an inviting and cozy atmosphere that your visitors will want to walk into.
4. Use lighting to your advantage. Sure, the trade-show hall might be filled with awful fluorescent lights, but that doesn’t mean that you can’t create a much softer light-filled area. Adding different types of light to a space will help create the atmosphere you’ve crafted in your mind.
5. Take some tips from interior designers. Have you ever noticed that interior designers place photos and images at eye-level? It’s much easier for people to look at what you’re offering if your products are at that same level. Add some islands and tables that reach eye-level, place your products on those shelves.
6. Keep your sign in mind. If you’re working with an expert booth design team, your logo and signage should really stand out. Keep your logo strong and bold, but don’t let your message get lost with too much clutter. Signage should make a point, stand out, and be easy to read from a distance – that’s it.
7. Consider portable tradeshow booths. Portable tradeshow booths are a lot easier to carry from place to place than anything that’s large and heavy. If you’ve spent the money on a great booth, make sure that you can take it with you wherever you go.
8. Use materials and fabrics to drape over harder surfaces. It’s not necessary to set up a booth that doesn’t have any softer sides. If you’re selling something that could benefit from a softer look, consider materials and fabrics that can cover those harder areas.
9. Make it cozy. Tradeshow floors aren’t comfortable, and most booths aren’t super inviting. Your goal is to make sure that any visitor passing by your booth wants to stay, look around, chat, and feel at home as much as possible. Make floors cushy, bring in lighting elements, and make the whole setup feel cozy.
10. Bigger isn’t always better. It seems to make sense that a bigger booth exhibit gets more attention, right? Well, not necessarily. If you’re surrounded by huge displays that all compete for everyone’s attention, it won’t be that simple to stand out. Create the smaller and more intimate booth exhibit amongst the sea of larger displays, and you’ll attract more clients.
What Blazer Can Do For You
We work to make sure that your tradeshow booth stands out. No matter what product you are selling, we can design a booth that suits your needs, appeals to your clients, and sells your products. Ask us for examples and samples, and speak to us about your needs. No matter what kind of vision you have in mind for your booth, we can make it happen. Call us today for additional details and pricing.