5 Tips For A Successful Trade Show Booth for Maximum ROI

5 Tips For A Successful Trade Show Booth for Maximum ROI Banner

Pulling off a successful trade show booth is no small feat. It is a task that requires endurance, careful planning, attention and a lot of persistence.

If your company is exhibiting at a trade show soon, you need to be sure it is going to be a success when you’re still at the theoretical stage. Here are a few time-tested tips that are bound to work the magic irrespective of what you’re selling or who you’re targeting.

1. Every Successful Trade Show Booth Begins with a Good To-Do List

Remember when we said the path to a successful trade show booth begins with the theoretical? To get to the specific bits of everything that you need to get done during the event, you need to first come up with a general list of requirements. It is easier to break down the ‘general’ list, come up with a more detailed guide and organize the items into more practical categories such as demo, booth or staff.

2. Be Close with the Event Organizer

This may sound absurd and pointless but it can significantly smooth the process of getting ready for the big day. The organizer certainly has all the details and will let you know what is allowed at the event and what’s not. If for instance, you want to erect a giant inflatable simulation of the product you’re offering, this is the time to know if you can get space for it. Also, during the exhibition, he/she will be willing to offer a helping hand to ensure your trade show booth is successful since they already know you.

3. A Successful Trade Show Booth Keeps Signage Simple

Your signage and booth displays should be as inviting and interesting as possible to ensure passersby know exactly what you’re selling just by glancing at your custom trade show booth. The messaging on the displays should be short, meaningful and written in a font that can be seen from several yards away. Put yourself in the viewpoint of a passerby, i.e. someone who is totally new to your product, and try to see if you could figure out what is being offered in your booth by just reading the signage. If you can stay objective and persistent, you will get to a point where your signage adds to, rather than detracts from, the success ofl your trade show booth.

4. Have a Lead Retrieval Plan in Place

With the right planning and marketing, trade shows can earn your company incredible sales leads. It is thus advisable that you have a retrieval process in mind to avoid losing potential clients. You may want to check with the event organizers to see if they have portable scanners for rent. Get at least two scanners if you expect a lot of traffic. After all, if you manage to put together a successful trade show booth, you’ll want to make sure you’re reaping the rewards of your effort.

5. Follow up on Leads

Leads won’t be of any help if you don’t follow up on them after the event. You can assign each of your team members a number of leads with a well thought-out plan on how to approach the would-be clients. The best time to do this is immediately after the event while the encounters are still fresh and the zeal to try your product is still there.


Creating a successful trade show booth comes down to a combination of shrewd planning and excellent execution. With the limited-edition nature of such events, it is wise that you do as much as possible to create awareness of the product your company offers. The above tips can be of great assistance to you and your team as you lay out the blueprint for the big day. Also, consider contacting us at Blazer Exhibits Inc. for a custom trade show booth. We offer a wide spectrum of sizes and designs of booths for all types of exhibitions and preferences. Call us now and let us make your trade show booth a success.

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