Tips for First-Time Trade Show Exhibitor

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New to Exhibiting? 5 Critical Tips You Must Know

Exhibiting at a trade show is a great way for your business to establish a presence and build the brand. With thousands of consumers attending trade shows each year, there is no doubt that a great exhibit can help generate lucrative leads as well as build consumer awareness. That said, many businesses spend thousands of dollars on their trade show displays but might not generate a strong ROI. In order to get the most out of your exhibit, it is vital that businesses understand some critical components that will make them successful at trade shows.

1. You Only Get One Chance to Make a First Impression

A first impression is nearly impossible to reverse and has been proven to play a key role in the long-term status of a relationship. In just one tenth of a second, we form our first opinions about someone. When it comes to trade show exhibits, much of this first impression is based on design. Having a booth that is unique and creative can give your business a huge edge over others. There is no question that consumers are attracted to good looking booths. Make your booth stand out by utilizing bright colors and a custom exhibit design. The purpose of your exhibit is to attract prospects, so you want to create a look that will draw visitors to your booth.

2. What’s All the Buzz About?

If you were trying to decide between two ice cream parlors that were right next door to each other and one had a line out the door while the other was nearly empty, which one would you choose? The answer is simple…you would probably choose the long line to see what all the buzz was about. Consumers are programmed to think that if a restaurant is crowded than it must be good. The same is true for trade show exhibiting. People are more likely to stop and take a look at a booth that is buzzing with people rather than a booth that is empty. Don’t be afraid to step out and draw consumers in to your booth. You can also have employees dress as attendees and join your booth to draw other prospects. Either way, you want to create a booth that is approachable.

3. Everyone Loves Freebies

Your exhibit doesn’t have to stop at the edge of your booth. Extend your booth’s reach with promotional giveaways. Make sure your giveaways are easily visible and show off your brand. From tumblers and coozies to bracelets and keychains, freebies are a great way for attendees to remember your brand.

4. Make Your Booth Interactive

It’s time to get creative and make your target audience become part of your brand. Offer ways for them to get in on the action and take part in your products or services. This will help consumers to better understand what you are selling and it will create an experience in their mind that they are likely to remember. This can be done through interactive tradeshow displays or hands-on activities that will make the consumer feel empowered. Consumers will love getting to experience what you have to offer firsthand.

5. Get On Your Feet and Feel the Energy

You might have a fabulous looking booth with the most high-tech display but if you do not have an equally fabulous staff, your delivery will suffer. Remember, you are trying to get people excited about your brand. That begins with high-energy from the staff. The people operating the trade show rental booths need to be interactive, engaging, and passionate about the brand they are selling.

Exhibiting at a trade show can be an excellent opportunity to build customer connections and boost sales. These helpful tips will help to ensure that your brand is both seen and heard. With the proper strategy and a strong exhibit design, you can enhance your company’s profits by attending a trade show.

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