Trying to chase the Google update dragon can drive a person mad. Google sends out updates regularly, and these often cause a lot of panic amongst SEO specialists. But, you’ll need to attract attention to your website if you want to start generating email leads, gathering clients, or even just getting people to read what you’re posting – all of which is essential to successful tradeshow debuts. So, what does Google really want? Here are some ways that you can make Google happy.
Tags: What they Should Include
- Title Tags: title tags should start with a main keyword.
- Description Tags: description tags should also include the main keyword.
- H1 Tags: once again, your H1 tags have to include your main keyword.
Content: What’s Important
- Length: Google likes longer articles.
- Keywords: content should include keywords, but over stuffing can hurt you.
- Updates: your content should be updated regularly – and this includes editing current articles.
- Grammar and Spelling: yes, your content should include proper grammar and spelling.
- Originality: is your content original? Google will rank your page higher if you have original content.
- Reading comprehension: once again, the quality of your content matters.
- Internal links: links buried in articles should exist and should be relevant.
- Bullets and numbers: Google prizes content that is easy to read, and that means bullet points and numbers (like this list!).
- No duplicate content: posting the same content twice can hurt you.
Social: It Matters
The number of Tweets, Facebook shares, pins, likes, Google Authorship – all of these things matter. If you don’t have a social media campaign set up, it’s time to get one! Plus, you can use social media to inform your readers that you will be attending an upcoming show. Without social media, your site simply won’t get as much recognition or as high of a Google rank.
Getting it All Right
The first thing to focus on is your onsite SEO. After that, gather up some useful and relevant keywords, and then focus on your site’s content. Keep in mind, though, that basic page content isn’t enough (home, about us, etc.). You really have to keep the content on your site fresh and new, and that means setting up a blog, creating downloadable materials, and providing people with things like videos and infographics in addition to text. The Google animal likes it when things are new, interesting, bring insight to the industry, and include a ton of viral elements like videos.
If you don’t know how to set up SEO, social media, or content, do yourself a favor and hire a team to do this for you. Sure, it might be pricey to pay for experts, but can you really afford to be ignored by Google? Probably not; so, reach out to a team that can handle it all for you. Once you have your site in place and rolling smoothly, you can start building up your tradeshow marketing plan.
At the Show
Once you put the wheels in motion, your site should get more traffic, and that can mean more people showing up at your next show to see your custom display. Of course, you will have to have great trade show booths and exhibit to attract attention once you are at your next show, and that’s where Blazer Exhibits can help. We provide quality trade show booths that are also entirely customized. No matter what you’re selling, or what point you want to get across, Blazer can get you there. Call us today to set up a meeting with our design team, and let us show you what we can do to create amazing trade show booths or a custom display for you.
Got any questions about what Google wants? Just let us know!