Yahoo! Ad:tech Rental Exhibit Solution

Working with one of the worlds most recognizable brands is right down our alley.  Yahoo! decided against using the typical show services properties for Blazer Exhibits & Events modular rental exhibiting system. Combining direct print graphics, tension fabric signage, and the Matrix panel system, the entire visual and structural experience comes together with outstanding results.

The Venue: Ad:tech New York is one of the nations largest digital and interactive advertising conferences. Yahoo! needed their new services to be showcased. To get the show attendees to see Yahoo!’s latest acquisitions and technologies, Blazer Exhibits took their concept of a “juice bar” and put together a dynamic rental system together along with progressive and attractive graphics to meet the events objectives and yahoo! brand standards.

The Graphic Solution: 14′ tall portable direct print fabric banners complimented a Matrix rental wall system.  Blazer Exhibits provided temporary adhesive table top graphics to help tie in the “time line of success” theme Yahoo! was promoting on the floor and in the meeting rooms outside of the main hall.  Tension fabric hanging sign along with the Sintra wall graphics complete the progressive atmosphere Yahoo! wanted to project to attract meeting prospects.

Tangible Results: Yahoo!’s goal was to qualify 50 meetings through their juice bar, they attracted over 120 meetings between the 5 rental meeting rooms during the conference.

Supporting Your Brand: Working in tandem with Yahoo!’s creative team, Blazer Exhibits and Events rental solution took the show to the level expected by one of the worlds most recognizable brands.  Making sure all aspects reflected the Yahoo! standards which ultimately helped support their success at Ad:tech NY 2011